Ifantis expanding to Czech republic.

TABLE OF CONTENTS A. decision maker SUMMARY......................................................p. 5 B. COMPANYS PROFILE.........................................................p. 6-17 1.History.........................................................p. 6-7 2.Companys committee & angstrom; goals............................p. 7 3.Product Assortment.......................................p. 8 4.Quality Policy & ampere; Control..................................p. 8-13 5.Human Resources........................................p. 13 6.Management doctrine ...............................p. 14 7.Export Policy................................................p.14-15 8.Investments..................................................p. 15 9.Resources...................................................p. 15 10. The group of companies.................................p. 16-17 C. THE PRODUCT.............................................................................p. 18-21 1.Brief Information......... ....................................p. 18 2.Relative Advantage.........................................p. 18 3.Quality & Packaging........................................p. 19 4.Branding........................................................p. 19 5.PLC.............................................................p. 20 6.Compatibility/complexness/ Trialability...................p. 20 7.Problems & Resistance to fruit acceptances...p. 21 D. market ENVIRONMENT..............................................................p. 22-67 1.History of the Czech Republic...........................p. 22 2.Geographical Characteristics:............................p. 23 a.Location, Land & Resources b.Topography c.Climate d.Infrastructure 3.Demographic Characteristics:..........................p. 26 Education 4.Cultural Characteristics..................................p. 29 5.Political Environment.....................................p. 40 a.Major political issues bear on the business cl imate b.Relations between the national and l! ocal governments c.Political force out d.Synopsis of political system, muniment for elections, & major political parties 6.Legal Environment.........................................p. 42 7.Economic & Financial Environment...................p. 54 8.Additional Information.....................................p. 64 E. MARKET AUDIT & COMPETITIVE MARKET ANALYSIS ..............p. 68-81 1.Market Audit.................................................p. 69-71 2.Consumer Behavior........................................p. 72- 76 3.Competition...................................................p. 77- 81 4.S.W.O.T........................................................p. 82 F. marketing PLAN............................................... ....... ................ p. 82-89 1.Market Objectives...........................................p. 83 2.Market Segmentation & Product positioning.........p. 83 3.Marketing Mix................................................p. 83 4.Budget....... ..................................................p. 86-88 5.Recommendation...........................................p. 89-90 G. APPENDICES.............................................................................. p. 91 1.Appendix A 2.Appendix B 3.Appendix C 4.Appendix D 5.Appendix E 6.Appendix F 7.Appendix G 8.Appendix H ACKNOWLEDGEMENTS We would like to convey the succeeding(a) persons, who offered us their valuable knowledge and experience, as well as critical information, without which the successful completion of this project would not be possible. From IFANTIS Company: Mr. Nikolaou Panagiotis, General Manager - Commercial Sector From Topsikiotis-Kariofilis S.A. supranational Transportations: Mr. Kariofilis Lazaros A. EXECUTIVE SUMMARY In this project we will probe the potential of exporting IFANTIS conventional Greek village sausage balloon to the Czech Republic. Most east European countries have their stimulate village sausages, so what distinguishes our crossroad from the others is ! its unique... If you want to get a full essay, order it on our website: BestEssayCheap.com

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