Case study on Google.com Essay Example | Topics and Well Written Essays - 2000 words

Case study on Google.com - Essay Example The company also serves corporate clients, including advertisers, content publishers and site managers with cost-effective advertising and a wide range of revenue generating search services. Google's breakthrough technology and continued innovation serve the company's mission of "organizing the world's information and making it universally accessible and useful.""( http://www.google.com.au/profile.html) As a company Google holds the reputation of the pioneer company in website maintenance, and maintains a website which is one of the most popular in demand. It serves the need of a five year old as well as fifty year old. The search engine has attracted interest of great number of internet users because of its simple design and user-friendly interface. Google has been able to achieve this by maintaining an index of more than 8 million web pages on the web. The versatility of the search engine has appeal to wide range of customers and any one with an Internet connection can use this website to search for information. Google has achieved the status of brand name search engine because of its popularity, ease of use and the wide indexing of categories. The user interface is user-friendly and has versatility and appeal to hundreds of languages worldwide. It is also a very popular advertising medium for other sources, and this is the main source of revenue. "The company generates revenue t hrough the advertising programs. The advertising program consists of advertisers advertising with Google and then Google uses its search technology selecting which web page should host the ad. Every time someone clicks the ad revenue is shared between Google and the publisher of page where the ad is being hosted." (http://www.19.5degs.com/element/19344.php) Revenue is also accumulated through Google Search Appliance, which is hardware and software solution that companies can use to implement Google search technology to their internal and external information. Google maintains a very efficient network of support in 14 countries with 25 sales offices spread out in major locations.. Apart from providing support to existing users there exists direct sales teams. These teams target advertisers with large advertising budgets and are more in a role of relationship building than one off sales. (http://www.19.5degs.com/element/19344.php) Google has been primarily recognized as company with primary interest and focus in the area of web content. Google had made attempts to diversify its umbrella with experimenting interest in other markets like radio and print publications. This is confirmed by the fact that in 2006, Google announced its first purchase of a radio advertising company "dMarc", which provides an automated system that allows companies to advertise on radio. (Levingston, 2006) Google is making strides to combine tow niche advertising media-the internet and radio. This strategic union of the two synergistic media streams combined with Google's ability to penetrate and focus on the tastes of the consumers, is an invincible attribute of the company. In the process of diversification Google has also focused on selling advertisements from his advertisers in offline newspapers and magazines. They have been filling unsold space in the newspaper that would normally have been used in for

Compression Algorithms Research Paper Example | Topics and Well Written Essays - 1750 words

Compression Algorithms - Research Paper Example This process of size reduction of data is popularly known as compression of data, though it was formally known as source coding. Compression is important as it aids in cutting down the use of resources, like space of data storage or capacity of transmission. As compressed data should be decompressed in order to use, the extra processing computation or costs that arise from decompression, the situation differs far from free lunch. Algorithm compression is likely to be subjected to a trade off of time space complexity. For example, a video compression scheme needs a costly hardware to decompress the video with speed for it to be observed during the decompressing process. Opting for decompression of the video before watching may be of inconvenience or may need additional storage. Data compression design schemes entail tradeoffs amid various factors, inclusive of compression degree, distortion introduced and required computational resources to uncompress and compress the data. There are new options for traditional systems that sample fully then compress providing effective usage of resource based on compressed sensing principles. Compressed sensing methods circumvent the requirement for compression of data choosing from a selected basis. Origin The compression is either lossless or lossy. ... Compression is important as it aids in cutting down the use of resources, like space of data storage or capacity of transmission. Algorithm compression has played an important role in IT from the 1970s. During this time, internet was growing in its popularity and there was invention of Lempel-Ziv algorithms. The Lempel-Ziv algorithm unfortunately, has a stretched history in non-computing. The earliest invention of compression algorithms is the Morse code that took place in 1883. It involves the a compression of data entailing common letters found in English like t and e which are allocated Morse codes that are shorter. Later, when mainframe computers started taking hold in the year 1949, Robert Fano and Claude Shannon invented coding that was named Shannon-Fan. Their algorithm allocates codes to cipher in a specific data blocks based on likelihood of occurrence of the symbol. The probability being of one symbol occurring is indirectly proportional to the code length which results to a shorter means of representing data (Wolfram, 2002) After two years, David Huffman as he studied information theory shared a class with Fano Robert. Fano issued the class with the option of either taking final exam or writing a research paper. Huffman made for the research paper that was on the topic of working out on the most effective binary coding method. After a research carried out for months that proved not to be fruitful, Huffman almost gave up on the work to study for a final exam to cover for the paper. At that point is when Huffman got an epiphany, building a technique that was more efficient yet similar to the coding of Shannon-Fano. The major difference between Huffman and Shannon-Fano is in the later is there is a bottom-up built

English Essay Example | Topics and Well Written Essays - 2000 words - 1

English - Essay Example Indeed, benefits to Britain’s economic vitality have been well documented. But the arts and cultural pursuits in Britain have long played a far more profound and spiritual role than pounds and pennies, one that inspires and replenishes the soul. â€Å"The arts broaden horizons, stimulate new thinking, provide pleasure and raise aspirations – they inspire and sustain the spirit. More people are enjoying the arts than ever before (76 percent in 2008-09)† (â€Å"Why the Arts Matter,† 2010). Nevertheless, a crippling economic downturn and Europe’s largest budget deficit have raised a stumbling block that may well prove insurmountable for the arts’ single greatest patron – the British government. Name 2 Background Cuts as high as 40 percent come as hard news for arts and cultural institutions nationwide, which have benefited from an unprecedented growth in government funding over the past decade. Between 2000 and 2010, there has been an inc rease of approximately ?200 million in arts funding. In London, many arts organizations receive as much as 50 percent of their funding from the government. The impact on the city’s cultural life could be massive. London’s venerable museums may have to charge admission, a move that could cut deeply into the tourism market (Faoila, 2010). MPs have expressed concern over the curtailment of artistic activities and events and have recommended a program that would reward regional philanthropy in an effort to mitigate the damage (Phillips, 2011). Britain boasts a grand, centuries-old cultural heritage: one need only stroll through Westminster, where lie Dickens, Chaucer, Tennyson and other luminaries, to appreciate the nation’s unique contribution to Western civilization. As such, the likelihood that Britain’s coalition government could drastically curtail, or discontinue, funding for Britain’s cultural institutions amounts to nothing less than a national crisis of identity. For a nation deep in the grips of a persistent recession, adopting the American model of private philanthropy may do irreparable damage to Britain’s vibrant arts community (Faiola, 2010). With no government-sponsored alternatives on the horizon, Britons is facing a permanent marginalization of the arts, not in the short term but over time, proceeding almost imperceptibly, gradually blotting out some of the brightest stars in Britain’s cultural firmament. Name 3 Shakespeare under siege One could as well imagine the pawning of the crown jewels as entertain the possibility that The Royal Shakespeare Company could fall victim to the balance sheet. But in a report to Parliament, the company warned of dire consequences should budget cuts proceed under the current plans, which make it clear that cuts on the scale proposed (25 – 40 percent) will have real and significant impact for the arts and for the audience who enjoy them. Most likely for us it will mean fewer productions, less touring, and a curtailment of the free events and educational activities which help us reach new audiences† (â€Å"Parliamentary business,† 2011). This holds dire regional repercussions, given the presence the company maintains throughout the country. More specifically, the New Vic Theater in North Staffordshire, which receives about 30 percent of its funding through the Arts Council, played host to 175,000 visitors in 2010. This is significant, since the theater earns about 60 percent of its income

Marketing a Blackberry Phone Essay Example | Topics and Well Written Essays - 500 words

Marketing a Blackberry Phone - Essay Example The researcher states that Blackberry is one of the most reliable cell phone manufacturing companies. It provides innovative, stylish, and reliable mobile phones to the customers. The paper tells that some of the biggest attractions of Blackberry mobile phones include enhanced connectivity, excellent camera results, and a long battery time. The present research has identified that the target audience for the new Blackberry mobile phone will be the middle-class people, college students, money spenders, young children. This paper illustrates that the phone includes all such features that a high priced mobile phone includes. According to the study conducted, the only difference is the price of the phone. This essay discusses that the price has been kept low in order to make it affordable for the people who do not enough money to buy a reliable phone. The target group is not just local customers from the United States; rather the product will be made available to international customers through online services. The author has rightly presented that the new Blackberry phone, which we are going to advertise, has a number of attractive features and qualities, which make this product different from many of its competitors. Although such features can be found in some of the latest mobile phones manufactured by other companies but they cannot meet the level of quality and reliability provided by the Blackberry 9380 GSM Cellular Phone.

Interpersonal Communication Essay Example | Topics and Well Written Essays - 1750 words

Interpersonal Communication - Essay Example I have been a very active sportsman throughout my academic career, back in Hong Kong I used to be the captain of my school’s badminton team and our team had won many inter-school tournaments and thus got many laurels for our school. After leaving Hong Kong for the States I had never realized that it would be so difficult to adjust in the new country. Apart from studies, I knew that sports and badminton in particular would be a regular activity for me, since I considered myself very good at it. However, when I came, I had to give the trials like everyone else for the selection of the team. I was selected in the playing eleven, but the positions of the team players were to be decided in the practice sessions. During our practice, I must admit I realized that the standard of the players selected for the team was excellent; however I was hopeful about getting the position of the central mid-fielder. That was the position I had played for years and was very good at. I was also expecting to be the captain of the team, which comprised mainly of Americans, I was the only Chinese and there were two Asians in the team. I believe that amongst the major factors that I found different from China was the culture shock in terms of individualism and collectivism. I come from a culture where families live together and decisions are taken after a consensus of the family but in the States, the independence the children have to live their life and make their decisions baffled me a little. I also missed my family quite a bit due to which I had become despondent, that is why I feel that I blamed everything on my nationality. That I think is quite a contributing factor to this conflict. A relief however is the fact that because of the empowerment and independence that students have in the States, I could at least talk the matter out with my coach. Had I been stuck in the same situation in China I would not have had the leverage to discuss this with my coach. This lack of freedom, I feel has hampered my ability to communicate. Since I have never had to argue with my seniors, to be able to convey my opinion I feel that I was at a disadvantage and my negotiation skills were not very apt for a discussion with the coach, which is why the clarification which I tried to seek turned more or less into an argument. I also felt that since m y coach is such a senior person and at a position of authority, he expected the team players to accept his decisions as right and trust them, therefore I feel my seeking clarification might have angered him a little, as he might have seen it as an insult to his credibility. Evolution and Characteristics of the Relationship My interpersonal communication problem is between me and the coach of our team. I feel that part of the problem existed with my pre-decided notion that I might not get adequate representation in the new college because of being a Chinese. For this reason, if ever I was denied a chance at anything I used to blame it on my nationality. Therefore, when I was not given the position of the central midfielder, I thought the coach was biased because mostly the central midfielder becomes the captain of the team and thus, I was sure that the central midfielder would be given to an America national and so was the case, which served to substantiate my doubts. The

Natural Environment and the Urban Centres Essay

Natural Environment and the Urban Centres - Essay Example Sao Paulo was not a highly developed and industrialised city with a population of 65,000 in 1890 compared to Rio de Janiero of almost half a million. With the development of manufacturing enterprise in Sao Paulo, the population increased by 240, 000 in 1900s because of immigration. Sao Paulo constantly evolves into a productive city, which becomes the centre of manufacturing business that is the source of Brazil’s total industrial product. The Metropolitan of Sao Paulo has population of 16.4 million that implies of the need to extend the area from the centre, which accounts for 8,051 km (Cohen, 2006, p.38). Thus, as the population grows, the there is the larger need for space or area to accommodate residents. Cohen (2006) indicates that adjacent to the development is the transformation of the physical and social structure of a city. The attraction of huge investments to construct airports, manufacturing plants, and wide office space transferred to ‘urban fringe.’ The urban centre of Sao Paulo became the command area that dispersed in the regional or global operation, for example, telecommunications, law office, banking, information services, and management.Due to the development in Sao Paulo, it faces many environmental and ecological concerns such as sanitation, traffic congestion, and pollution. These signs are the effects of urban sprawl.   Pohanka (2004, p.242) defines urban sprawl as the ratio of agricultural lands converted to residential areas to shelter the growing population.

LESSON PLAN Essay Example | Topics and Well Written Essays - 500 words

LESSON PLAN - Essay Example Instructor will ask students questions to check for understanding. Each student group will plant the vegetable seeds of their group. For example the â€Å"radish group† will be responsible for planting of the radish seeds in the garden. The garden is divided into smaller units and each group will be responsible for their section of the garden. The instructor will introduce the lesson by displaying a container of soil, a container of water, seeds and a basket of grape tomatoes. He will ask students to explain where the tomatoes came from. And how do they know that their explanations are true. The instructor will explain to students that they will be developing a question about how plants grow and design a visual on poster board to explain the steps and this will be done in groups. The members of the groups will be chosen random sampling. Students will then be asked to move into groups with the same vegetable. They will stay in these groups for the next three days. Key vocabulary words will be introduced. Students will say the words out loud. I will show the students the vegetables that they need to plant. The vegetables will be passed around for students to see and touch. Students will continue working on poster board projects. Students will complete poster project and provide short presentations of their projects; how they will make observations, and how they will predict the outcomes. After presentations, supportive instructor s will review presentations with class. Each and every supportive Instructor will explain and demonstrate each element of how plants grow from seeds to plants. The instructor will review objectives of the lesson and review key vocabulary word. Clear and concise instructions and procedures will be provided for students on how the planting in the garden will be instructed. Instructor will demonstrate by planting a seed in a container for the class to observe. Students will ask questions. The class