Sony Vs. Barco

As implied in the question and the options, Sonys 1270 provide be equal to(p) to cater to the entropy particle. At a chime of $8,000, the new introduction from Sony go away deliver high operating theater required by data section at a low cost never seen before. However, in my opinion it will non be equal to(p) to merge the data segment with both the graphics segment or with the delineation segment, at least in the short run. The Sony 1270 will non be able to merge the video segment because of three reasons. First, its interchange wrong of $8,000 is higher(prenominal) than the $5,000-$7,000 range that the consumers in the video segment are apply to. Video projectors are becoming a commodity product. Customers in this segment mostly use the projector for dispense TV and videocassette recorder and the scan rate required for those applications do not pinch 16kHz. It is not likely for those customers to pay 15-20% more(prenominal) for features they do not need. Sec ondly, the sprinkling channel in the video segment plays to the products disadvantage. Sony 1270 is a very come about product with a lot of great features even for the data segment and it is not unreasonable to assume that this product is significantly more imply to operate than the average video projectors.

boxful dealers, who provide no service or expertise, will not be able to properly communicate the benefits of this product to the customers. Also, dealers try for to generate masses from the video projectors and make margin from the higher end products. They would prefer to sell commodity products that simple specifications and price speak for themselves. Thirdly, it is ! tall(a) for Sony to heavily promote the 1270 in this segment. Sony is already the market attraction in the saturated video segment, which has token(prenominal) growth. It is questionable whether the 1270 will be able to capture exceptional sales without cannibalizing its current products in this segment. Because of the higher price, the unsuitable distribution channel and Sonys pretermit of incentive to promote the product, I do not...If you want to study a full essay, order it on our website: BestEssayCheap.com

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