Case Study

Question 1: What are the forms of competitive advantage that contributed to the winner of the organisation in the case? Before the encyclopaedism of IBMs PC division in May 2005, Lenovo was not tumesce known in the global foodstuff and all of its swinish sales were from China. After the acquisition, Lenovo utilise its low-cost manufacturing clout to change form IBMs ailing operations around and leverage on IBM soft touch existing global distribution networks to hit the ceiling globally. Lenovo also habituate IBMs global sales ability and international watchfulness expertise to achieve more carrefour differentiation and send building. Lenovo allied with IBM to provide a well(p) range of solutions to customers ranging from small-medium enterprises to prominent corporations. They also used two bank line theoretical accounts known as relationship model and the transactional model. The relationship model would cater to the upper end of its business, with more e mphasis on direct change to large corporations the transactional model would generate market demand among the SME meeting and individual customers. To improve its US sales, the brand-new Lenovo repackage computer products exchange to Chinese consumers so that they would appeal to the US market, which had different designs and colouration preferences.

To create global brand awareness, Lenovo began to ascending its profile by enlisting celebrity help, Brazilian footballer, Ronaldinho and also sign deals such as the Williams Formula One race-car team in Europe. Lenovo restructured the confederation by hiring a new CEO, William Amelio , a former executive with Dell. Question ! 2: Describe each(prenominal) level of the strategies used and how they contributed to the organisations competitive advantage. employ corporate- level strategy, Lenovo prepare created value through related diversification by acquisition of IBMs PC division. With related diversification, they keep leverage effect competencies of one another to survive and flourish in a competitive PC market. They also organize a naiant relationship to...If you want to get a full essay, station it on our website: BestEssayCheap.com

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