Marketing a Blackberry Phone Essay Example | Topics and Well Written Essays - 500 words

Marketing a Blackberry Phone - Essay Example The researcher states that Blackberry is one of the most reliable cell phone manufacturing companies. It provides innovative, stylish, and reliable mobile phones to the customers. The paper tells that some of the biggest attractions of Blackberry mobile phones include enhanced connectivity, excellent camera results, and a long battery time. The present research has identified that the target audience for the new Blackberry mobile phone will be the middle-class people, college students, money spenders, young children. This paper illustrates that the phone includes all such features that a high priced mobile phone includes. According to the study conducted, the only difference is the price of the phone. This essay discusses that the price has been kept low in order to make it affordable for the people who do not enough money to buy a reliable phone. The target group is not just local customers from the United States; rather the product will be made available to international customers through online services. The author has rightly presented that the new Blackberry phone, which we are going to advertise, has a number of attractive features and qualities, which make this product different from many of its competitors. Although such features can be found in some of the latest mobile phones manufactured by other companies but they cannot meet the level of quality and reliability provided by the Blackberry 9380 GSM Cellular Phone.