PELICAN STORES effectiveness of discount coupon campaign Overview Peli crumb stores is a component of National c ropehing, a national chain vary in women apparel. ? The chain has tardily ran a promotion in which coupons for Pelican Stores arouse been sent forbidden to nodes of other stores owned and operated by the chain; ? Companys management has pass on an analysis of the node base as well as the response to the promotional campaign, in particular how many customers impudent to the store have been responded to the promotion; ? Tools to be employed: descriptive statistics. descriptive Statistics take for in Sales In average, each customer faded $ 77.6 each trip to the store; however, considering that the info is positively skew to the right (skewness is 1.71), the median purchase amount would be a better indication of location as it is a manage slight affected by the few unusually astronomical purchase (outliers). Based on the analysis of IQR we have conventional the limits of our info coterie between zero and 194.1 and 5 of the set included in our sample are higher than the f number limits representing outliers; for these items we will revalidate the info to make sure the observations endure in our data set.. The range reflects a considerable scatter of data between min and max points.
touchstone diversionary attack of net profit sales variable is 71.73% of the mean which shows commodious variations in the data. Net Sales - All Customers Mean medial Mode Standard Deviation Sample Variance lopsidedness Range negligible 1st Quartile 3rd Quartile Max imum find C.O.V 77.60 59.71 31.60 55.66 3,0! 98.59 1.71 274.36 13.23 39.60 101.90 287.59 100 71.73 Descriptive Statistics- Customer Groups If we look at the customer base by gender, we will see that the vast majority of customers are effeminate 93% vs.. only 7% staminate customers. If we consider the data collected for the 2 gender groups, we can conclude that the data for the male customer group presents less dispersion than the feminine group; coefficient of...If you want to get a full essay, parliamentary procedure it on our website: BestEssayCheap.com
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