Tuesday, October 29, 2019
To what degree did Hitler use illegitimate tactics vs legitimate Essay
To what degree did Hitler use illegitimate tactics vs legitimate tactics in his rise to power in 1933 - Essay Example The intention of the investigation is purely to obtain information from pieces of the past albeit the same may be utilized in the furtherance of academic studies of the lives and obsessions of world leaders and other significant figures. There are accounts that Hitler did not have fixed and definite plans during the course of his adventurism for influence and control. Instead, he was simply practical and acted pursuant to what he believed was applicable and effective at the moment. (A Pragmatic Approach? BIDEFORD COLLEGE HISTORY DEPTââ¬â¢. Bideford College Online. [internet]). This attitude of Hitler was apparent both in his policies dealing with foreign as well as domestic matters. Hence, as far as regarding the involvement of Germany outside of the nation, Hitler moved his way responsively to whatever then was taking place around the world, particularly the neighbors of Germany in Europe and in other parts of the West. It might therefore be that the dictator did not give too much attention to whether or not the processes of his operations were legitimate. This technique of Hitler was seen when Benito Mussolini started his own expansion by invading Abyssiania in 1935. Assessing the intrusion as having diverted g lobal awareness of the occurrences in Germany, Hitler took similar actions in Rhineland in March 1936 by establishing authority and supremacy in the area. He did not care if his moves were construed as inappropriate and he acted decisively and to the fullest while the opportunity was still at hand. During the incursion, the German leader must be under the belief and perception that it would bring results efficiently and effectively while the allied forces were out of sight. It is very significant to observe that the military campaign clearly violated the Treaty of Versailles which mandated Rhineland to be a neutral ground. (Timeline for WW2: 1933-1941, Beginning of Nazi Germany to Invasion of Soviet Union.
Sunday, October 27, 2019
The Objective Of Green Building Concept Environmental Sciences Essay
The Objective Of Green Building Concept Environmental Sciences Essay Buildings, as offices, are responsible for around forty percent of the expenses borne by the business in operations. It is estimated that by the year 2050, the residential and office buildings will consume thirty eight percent of the total global energy and will release three thousand eight hundred mega tonnes of carbon into the atmosphere. Green Building is a technique of constructing buildings using processes and materials which are environment friendly and energy efficient at the same time. Buildings require air, water, energy and space for its occupants. These are provided by systems in place like the ventilation system, the water supply system and the electricity supply system. The materials which are used in the construction of the building also produce environmental impact like carbon footprint, pollution through wastes and slurry, and the consumption of water and power. Buildings are one of the major sources of pollution that cause air pollution and are responsible for climate change. The objective of green building concept is to develop buildings which use the natural resources to the minimal at the time of construction as well as operation. Green buildings emphasize on the resource usage efficiency and also press upon the three Rs Reduce, Reuse and Recycle. The technique of green building maximizes the use of efficient construction materials and practices; boosts the use of natural sources and sinks in the buildings surroundings; minimizes the energy usage to run itself; uses highly proficient equipment for the indoor area; uses highly proficient methods for water and waste management. The indoor equipment includes lighting, air-conditioning and all other needed equipment. Green Building is a team effort and the designing and construction include consultants from architecture and landscaping, air conditioning, plumbing, energy and electrical areas. These consultants have to assess the impact of the each and every design on the environment, keeping in mind the cost involved. The final design needs to be feasible and should minimize the negative impacts that the building would have on the environment. Implementation of the green building concept can lead to a reduction of carbon emission by thirty five percent, water usage by forty percent, solid waste reduction by seventy percent and reduction in energy consumption by fifty percent. Green Building concept also emphasizes on the fact that an area with high biodiversity should be avoided as a site for the construction of a building. To ensure minimum negative impact on the environment by the construction and operation of a building, the factors which are to be kept in mind are to preserve the external environment to the building location; to improve the internal area for the residents of the building; and also preserve the areas which are not close to the building. Saving Energy Energy saving through green building concept occurs in two ways. First is reduction in the amount of energy that is consumed in lighting, air conditioning and other building operations. Second is the usage of energy sources which do not produce any greenhouse gases and are renewable in nature. Green Buildings emphasize more on natural lighting and concepts of temperature control and efficient design to further reduce the carbon footprint as well as reduce cost of operation. Saving water Green Buildings use various methods to reduce water usage, treat and reuse waste water and filter water from sourced from precipitation. The target is to be able to achieve zero water table negative impact from the green building. Reducing Waste Waste reduction is one of the most important issues that are to be dealt with. In the US alone, the waste from construction and demolition of buildings accounts for sixty percent of the total non-industrial waste. Green Building concept emphasizes on improving the design of the product, re-using and recycling materials. It results in tremendous waste reduction and also helps to reduce the environmental impact of the building. Improving Health and Productivity Hygiene and proper conditions inside the building also help in boosting human productivity. Hence various businesses concentrate on this aspect. Green Building concept provides for cleanliness and sound working conditions for employees and other inhabitants. Green Building concept in USA: Green building markets in the United States of America (USA), account for five to ten percent of the total building market. The largest organisation for green building in USA is the US Green Building Council (USGBC). It has over twelve thousand member organizations and is around a financial worth of over twelve billion dollars. Some of the rating systems that have been developed for green building concept are: Leadership in Energy and Environmental Design (LEED), Green Globes, Building Owners and Managers Association (BOMA), National Association of Home Builders (NAHB), International Codes Council and American National Standards Institute. In USA, the existing buildings are accounting for forty percent of total energy consumption, twelve percent of total water usage, sixty eight percent of electricity usage, thirty eight percent of carbon dioxide emission and sixty percent of non-industrial waste generation. Leadership in Energy and Environmental Design (LEED) Rating System: LEED rating system was developed in USA by the US Green Building Council in the year 1998. It provides a set of standards for environmentally sustainable construction of building using a market-based rating system. This rating system is being followed in the US and many other countries for the evaluation of sustainable building. LEED can be defined for new constructions, existing buildings, commercial buildings and schools. Buildings which have been recognized to be eligible for LEED are offices, retail establishments, institutional buildings and service establishments. LEED rating system provides a variety of benefits and cost savings. The benefits include reducing the operating costs, reducing resource utilizations in terms of water and electricity, reducing emissions of greenhouse gases. The other cost savings includes the tax rebates and zone allowances. LEED rating system provides four levels of rating to a building design: Certified 26-32 pts Silver 33-38 pts Gold 39-51 pts Platinum 52-69 pts The points are obtained by the building through the following design issues: Sustainable sites 14 pts Innovation and design 5 pts Energy and atmosphere 17 pts Indoor quality 15 pts Materials and resources 13 pts Water efficiency 5 pts Green Building concept in India In India, a number of agencies are involved in the Green Building concept execution and monitoring. The major agencies are Bureau of Energy Efficiency (BEE), Ministry of Environment and Forests (MoEF), Ministry of New and Renewable Energy, Indian Green Building Council (IGBC). The Energy and Resources Institute (TERI) was established in 1974 and is headquartered at New Delhi. TERI has developed a new rating system for Green Building assessment. This rating system is called Green Rating for Integrated Habitat Assessment (GRIHA). In India, both the LEED and the GRIHA rating systems are followed along with the Energy Conservation Building Code 2007 given by BEE. Green Rating for Integrated Habitat Assessment (GRIHA) rating system: GRIHA was developed by TERI and has been adopted by the ministry of new and renewable resources. It takes into account the variations in the climate, architectural practices followed and the practices for construction and also keeps the National Building Code 2005 as well as the Energy Conservation Building Code 2007. GRIHA has been specially created keeping in mind the non-air conditioned and the partially air conditioned buildings. GRIHA provides ratings for institutional, residential and commercial buildings. The emphasis is on the national concerns for environment, the weather and climate conditions, and providing solutions. According to the information collected, the following hypothesis is formulated: H: The benefits of Green Building approach are significantly greater than the costs incurred to go green Green Building concept and corporate sustainability: For corporations, green building concept comes with a bundle of benefits. The benefits include: Potentially higher capital value in the future for the building Risk of obsolescence decreases The demand from institutional investors increases Operating costs reduce for the building The attrition for the tenant decreases The maintenance cost reduces The need for refurbishment in the future decreases Green Building concept also helps in ensuring that the business stays insulated from any energy price increase in the future Cost and Benefits of Green Buildings: Figure : Source: Greening our built world: Costs, Benefits and Strategies The major barrier found towards Green Building concept, through research conducted, is the widespread perception amongst people that the upfront costs involved in the development of a green building are significantly higher than those of conventional buildings. In a survey, by the World Business Council for Sustainable Development in the year 2007, it was found that the people perceived the green buildings initial setup costs to be higher than the conventional buildings by 17 percent. This perception of the people was found to be wrong. 170 buildings were analysed in the research in Greening our built world. The analysis revealed that the green buildings cost, on an average, less than 2 percent more than the conventional buildings, also providing a large range of additional benefits. The same survey, by the World Business Council for Sustainable Development, also found that the people perceive buildings to produce around 20 percent of the CO2 emission. This perception is also wrong since buildings produce around 40 percent of the world CO2 emissions. The architects and the developers interviewed from these 170 buildings gave information on the premium, in terms of cost of turning green. The following figure illustrates the cost premium that is incurred, in green building development according to the levels of certification by LEED rating system. It shows that more than 80 out of the 170 buildings analysed have incurred less than 2 percent premium in going green. Figure : Source: Greening Our Built World: Costs, Benefits and Strategies The average costs and benefits analysed through the research are also listed in the form of a graph. It provides a comparison of the additional costs incurred by going green in schools and offices, and the simultaneous benefits received. The graph clearly suggests that the benefits far outweigh the costs incurred. Figure : Source: Greening Our Built World: Costs Benefits and Strategies Another perception that people have about green buildings is that a green building necessarily has to air conditioned. This perception is also proved wrong by the application of green building concepts to some of the Indian like the Gulbarga and the Hyderabad Institute of Technology and Management. The third misleading perception about green buildings that people have is that green buildings typically take more time to be developed than a conventional building. This perception is also not true. (Urban Sustainability and Green Buildings for the 21st Century, 2009) Hunzinger Construction University Case: Hunzinger Construction University achieved Platinum level LEED certification in Green Building concept. It has been able to achieve savings in water, energy and increased usage of green materials. Water efficiency has been achieved through various measures like dual flush water closet, waterless urinals and efficient lavatory faucets. These methods have led to a saving of 7700 gallons of water per annum. Energy efficiency was achieved using intelligent lighting systems which could control light intensity and power usage, and work with the day light intensity control. Automatic shut-off systems were also used. Using these techniques, HCU has achieved more than 34 percent reduction in power density, significantly more than the specifications of ANSI. HCU has opted for green power generation like solar panels and wind power, to minimise its power requirements from conventional power sources. The construction material used in the HCU comprised of more than 57 percent of salvaged recycled materials. These practices have led to a decreased operation cost as well as reduced impact on environment. The case has been published in Journal of Green Building, 2008. Woods Hole Research Centre Case: Woods Hole Research Centre (WHRC) is an independent, non-for-profit, NGO with core focus on environmental studies, education and creation of new and innovative policies. The research facility spans 19,300 sq. feet and has been designed with the target of achieving zero net-energy building status. It has been fitted with a solar photovoltaic system on the roof and a wind turbine for electricity generation. The design of building provides natural lighting to reduce energy consumption and also provides for insulation materials which are CFC-free. The HVAC system installed in the complex provides for an energy efficient heating, cooling and ventilation. The target of the photovoltaic system is to provide for 33 percent of the energy requirements of the complex while the rest is provided by the wind powered turbine system. The facility requires a total of 90964 kiloWatt-hour electrical energy, out of which 60720 kiloWatt-hour was provided by utility grid and the remaining 30244 kiloWatt-h our was provided by the Photovoltaic System. The case is an extract from the Journal of Green Building, 2008. The following figure compares the energy intensity of the Woods Hole Research Centres other facilities, average of US offices and the newly constructed WHRC facility. Figure : Source: Journal of Green Building, volume 3, 2008 Nordheim Court Case: Nordheim Court is a student housing facility for University of Washington. It forms a great example of the operational and setup benefits of green building concept with the right choice of strategies. The building has been constructed with a budget of 85 dollars per sq. feet. The energy efficiency of the building far surpasses the Washington State Energy Code standards and the water consumption in the building is less by 30 percent than a conventional building. The construction waste has been diverted to prevent 589 tonnes of landfills. This procedure of waste diversion has also resulted in a saving of 14582 dollars. University of Sunshine Coast Chancellery Case: University of Sunshine Coast is located in Queensland, Australia. One of the parts of the university called the Chancellery has been designed on green building standards. The total fossil fuel based energy consumption of the building is around 133 kiloWatt-hour per sq. metre which is less than the 152 kiloWatt-hour per sq. metre. The building uses a combined mode of ventilation system which provides natural ventilation as well as fully air conditioned area without any natural ventilation. This helps in reducing the CO2 emissions from the building. The lighting system used in the building also uses natural light and light intensity control systems to provide better energy efficiency to the building. (St. Clair, Peter Hyde, Richard, 2009) Green Building performance in India Name of the Project Location Built-up Area (sq ft.) Rating Achieved Increase in Cost (percent) Payback Period (Years) CII-Sorabji Godrej GBC Hyderabad 20,000 Platinum 18 7 ITC Green Centre Gurgaon 170,000 Platinum 15 6 Wipro Gurgaon 175,000 Platinum 8 5 Technopolis Kolkata 72,000 Gold 6 3 Spectral Services Consultants Office Noida 15,000 Platinum 8 4 HITAM Hyderabad 78,000 Silver 2 3 Grundfos Pump Chennai 40,000 Gold 6 3 Figure : Source: CII According to studies, in a project worth 5 million dollars, an additional expenditure on green building concept of 100 thousand dollars results in a saving of 1 million dollars over a period of 20 years. One Indiabulls Centre in Lower parel, Mumbai is a fine case of green building initiatives that have been undertaken in India. The material usage in the centre have been through use of fly ash in concrete, recycled metal content in steel used, low VOC content paints, efficient HVAC systems. The centre also includes a sewage treatment plant, solar panels for heating water, water harvesting system as well as a roof top garden. Figure : Source: Indiabulls Real Estate The cost benefit analysis from the project of One Indiabulls Centre is given below. The savings resulting from the concept of green building is substantial. Figure : Source: CII, Indiabulls Real Estate
Friday, October 25, 2019
What Joe Darby Did Essay -- Morality, Ethics
Which is more unethical, a soldier who has been under the stress of war and not fully trained for the job abusing enemy prisoners, another soldier who after seeing pictures of horrible prisoner abuse and becomes a whistle-blower or the Secretary of Defense leaking the name of a whistle-blower? That is the question I will look at in this paper. Being a part of a team or group is very important to most people, acceptance and friendship is something we all long for. So when reserve soldier Joe Darby saw some pictures of abuse at Abu Ghraib prison in Iraq he was taken aback. After a lot of soul searching he knew what he must do. This decision would change many lives forever. Nonetheless I feel the real ethical issue in this story is not what Joe or his fellow soldiers did in 2004 but what Secretary of Defense Donald Rumsfeld did. When Joe Darby first saw the images on those photos of Iraqi prisoners being tortured and abused by not just his fellow soldiers but by people he had known since high school he was torn between two choices. Those choices for Joe were, should he do or say nothing to protect his friends or should he do what was ethically correct. He chose the latter; ââ¬Å"I knew that some people wouldn't agree with what I did... They view it as - I put American soldiers in prison over Iraqis (Joe Darby, 2004)â⬠The photos showed Iraqi prisoners naked and posed in sexually suggestive ways. Some of the Iraqis in the photos were dead. Joe knew what was happening in these photos were wrong but because of the fear of repercussions it took him three weeks to turn them over and only after he was promised anonymity. He felt that was the end of it and he could go on doing his job. When the accused soldiers were removed he st... ... moral and ethics to bring it to his superiors they were dealt with and punished appropriately. That should have been the end of the story, however when Donald Rumsfeld spoke the name Joe Darby in his statement he erased all the hard work many public sector administrators have done for decades to put ethics into government. It is totally astonishing that a man of his experience and knowledge would betray a whistle-blower the way he did. This writer hopes that this will be a lesson for anyone in the public life as to what not to do and may we learn from Joe Darby that loyalty above all but honor is the best way to make ethical decisions. Works Cited Bryan, D., (2007). ââ¬Å"Abu Ghraib Whistle-blowerââ¬â¢s Ordealâ⬠Web. Retrieved 06 March 2012 The American Society for Public Administration (1999). ââ¬Å"Article I, Section 4 of ASPA's Bylawsâ⬠. Web. 23 February 2012
Thursday, October 24, 2019
Priorless tale
Prioress Tale and Christian Anti-Semitic In the story ââ¬Å"Prioress Taleâ⬠by Geoffrey Chaucer had some ways where it was anti- semitic. The Catholic Church had a hatred of Jews. Jews did not believe Jesus was their savior. Christians hated and blamed Jews for the death of Jesus calling them Satan's agents. ââ¬Å"The boy is ââ¬Å"littleâ⬠, ââ¬Å"youngâ⬠, ââ¬Å"tenderâ⬠etc. The Villains are ââ¬Å"cursedâ⬠, ââ¬Å"a wasp's nest of satanâ⬠who ââ¬Å"conspireâ⬠to murder the little boy' (3).The school where the young boy had gone to was described as a good kid taught young children how o pray and praise Mary the mother of Jesus. ââ¬Å"O mother maid, O maiden mother free! O bush unburnt, burning in Moses' sight, that ravishedest down from the deityâ⬠¦. Conceivà ©d was the Father's Sapienceâ⬠(7). The Jews were killed as a penalty for the death of a young boy with no proof that they were the ones involved in this crime. ââ¬Å"The Prio ress Taleâ⬠and ââ¬Å"Christian anti-Semitismâ⬠both show how far a person will go to torment others to invent to be an activist of god.Christians had set up heir own policy in the name of god but there was no similarity to Jesus because Jesus represents of love and forgiveness. During the middle ages the tale reflects anti-Semitic in different ways. The Christians had blamed the Jews responsible for Jesus death. The church had discussions about how the Christians should not affiliate themselves with any Jewish people. Jews were not allowed to do a lot of things such as were not allowed to buy any property from the Christians. Jews were accused of a lot of things but they wasn't even involved with.For this reason Jews were burnt alive. One of the reasons Jews were blamed for doing malicious things because they planned for the death of Christ. Another reason why they were blamed for doing malicious things was when Jews had claimed the blood of Jesus for them and their chil dren. The medieval anti- Semitism had trust in the Jewish faith that they were in lower place to Christianity and they had an alliance with Satan. Jews were also cursed and would remain curse even if they had converted themselves to Christianity.
Wednesday, October 23, 2019
Reverse Innovation
Reverse Innovation Reverse Innovation, the term coined by two Dartmouth University Professors Vijay Govindarajan and Chris Trimble refers to any innovation that is first introduced in the Developing countries with an intention to later launch it in the western or developed markets. Reverse Innovation is also popularly known as Trickle-up Innovation. It is so called because generally, all innovations have first been made in developed countries and then bought to developing economies.So far companies have been starting their globalization efforts by removing expensive features from their established product, and attempt to sell these de-featured products in the developing world. This approach, unfortunately, is not very competitive, and targets only the most affluent segments of society in these developing countries. Reverse innovation, on the other hand, leads to products which are created locally in developing countries, tested in local markets, and, if successful, then upgraded for sale and delivery in the developed world.The Evolution of Reverse Innovation: A Historical Perspective The globalization journey of American multinationals has followed an evolutionary process which can be seen in distinct phases. Phase 1 ââ¬â Globalization ââ¬âMultinationals built unprecedented economies of scale by selling products and services to markets all around the world. Innovation happened at home, and then the new offerings were distributed everywhere. Phase 2 ââ¬â Glocalization ââ¬â In this phase, multinationals recognized that while Phases 1 had minimized costs, they werenââ¬â¢t as competitive in local markets as they needed to be.Therefore, they focused on winning market share by adapting global offerings to meet local needs. Innovation still originated with home-country needs, but products and services were later modified to win in each market. To meet the budgets of customers in poor countries, they sometimes de-featured existing products. Phase 3 à ¢â¬âLocal Innovation ââ¬â In this phase, the first half of the reverse innovation process, multinationals are focusing on developing products ââ¬Å"in-country, for country. â⬠They are taking a ââ¬Å"market-backâ⬠perspective.That is, they are starting with a zero-based assessment of customerââ¬â¢s needs, rather than assuming that they will only make alterations to the products they already have. As teams develop products for the local market, the company enables them to remain connected to, and to benefit from, global resource base. Phase 4 ââ¬â Reverse Innovation ââ¬â If Phase 3 is ââ¬Å"in country, for country,â⬠Phase 4 is ââ¬Å"in country, for the world. â⬠Multinationals complete the reverse innovation process by taking the innovations originally chartered for poor countries, adapting them, and scaling them up for worldwide use.Of course this is a simplified view of the world, but in essence it holds true. Now, more than ever, success in developing countries is a prerequisite for continued vitality in developed ones. Why Reverse Innovation is so important Developing countries like India, today, with their increasing disposable incomes, and the largest and ever surging middle class with higher than before spending capacitates, is now a very lucrative and potent target market for many global companies to venture into and capitalise on or to establish a stronger hold.Though the middle class in India today can afford to spend an extra buck for their added necessities and interests, they still find the products developed in the western economies out of reach, highly priced or unaffordable. Clearly, the products developed in the western or developed economies for their average income families would find very less consumers in countries like India despite having the worldââ¬â¢s largest middle class population, simply because Indian Consumersââ¬â¢ price to features requirements of products do not match with that of the products developed in western markets for their average income families.Simply de-featuring the product and introducing the less featuristically loaded product model in the emerging markets would not attract them any more either. FIVE SUBSTANTIAL NEEDS GAPS In fact, the needs and opportunities in the developing world are so different from those in the rich world that the very first requirements for reverse innovation success are humility and curiosity. You must let go of what youââ¬â¢ve learned, what youââ¬â¢ve seen, and what has brought you the greatest successes. In fact, it is best to assume that you have just landed on Mars.Yes, buyers in the developing world have less money ââ¬â but that is only the obvious beginning. The differences run much deeper. In fact, there are at least five enormous gaps that separate needs in the rich world from those in the developing world: the performance gap, the infrastructure gap, the sustainability gap, the regulatory gap, and th e preferences gap. Performance Gap Simply put, with fewer dollars in hand, buyers in the developing world are willing to accept lower performance. This sounds simple enough, but it is not as straightforward as it at first appears.Consider a typical ââ¬Å"good-better-bestâ⬠rich-world product line. When global corporations headquartered in the rich world export to the developing world, the tendency is to focus just on the ââ¬Å"goodâ⬠offering, or perhaps even to water down the ââ¬Å"goodâ⬠offering a little bit further, from ââ¬Å"goodâ⬠to ââ¬Å"fair,â⬠to achieve the lowest possible price point. This seems sensible enough on the surface. The problem is that a modest price cut ââ¬â say, 10 percent ââ¬â is not nearly enough to make a difference to mainstream customers in the developing world, who may have only one-tenth the income of buyers in the rich world.Such low incomes, however, do not mean that developing world customers do not need innov ative products. Indeed, what they need is radically reinvented designs that deliver at least decent performance at an ultra-low price. But there is no way to deliver 50 percent performance at a 15 percent price by diluting existing offerings. The only way to get there is to start from scratch, considering entirely new technologies. Infrastructure Gap In the rich world, most every citizen has access to modern transportation, communication, and energy systems, plus schools, hospitals, banks, courts, and more.In the developing world, most infrastructure is mostly still under construction. This does not mean, however, that developing nations can only gradually catch up. Precisely because they are building from scratch, they can invest in the most modern technologies. Meanwhile, the rich world will only invest as existing infrastructure reaches replacement age, and, even then, will be constrained by the necessity to make any new systems compatible with what already exists. As a result, d eveloping nations are hot, new construction markets, while rich nations are tepid maintain, repair, and replace markets.The infrastructure gap, however, affects much more than infrastructure products and services. It affects any offering that relies on infrastructure ââ¬â anything that plugs in, connects to a network, or moves from place to place, and more. Rich world offerings are designed with the implicit assumption that they will be consumed by those with access to rich-world infrastructure. Logitechââ¬â¢s mouse was designed for use in the office, not in the living room, because people in the rich world still largely ââ¬Å"consumeâ⬠video entertainment via cable or satellite, with no mouse in sight.Such offerings do not export well, so an innovation strategy is a must. New offerings must be designed with the developing world infrastructure in mind. In major cities, this may mean an enviable, next-generation infrastructure. In rural areas, it may mean no infrastructu re at all. When GE designed an ultra-low-cost portable EKG machine for rural India, for example, one of the top considerations was long battery life. Sustainability Gap Worldwide, as the economy grows, the conflicts between economic vitality and environmental sustainability are likely to become more severe.That said, the pressures will not rise uniformly. In many cases, the intensity of sustainability issues are highest in the developing world. Winning in emerging markets requires recognition of these differences. In certain cities in China, for example, air pollution problems are extreme. As such, it is hardly a surprise that China is poised to take the lead in electric cars. Regulatory Gap When regulations function appropriately, they eliminate business behavior that is at odds with societal good.They keep consumers safe and markets fair. That said, when regulations become too complex, captured by vested interests, or technologically out-of-date, they can become needless barriers to innovation. Regulatory systems in the rich world are the result of decades of development while those in the developing world may be incomplete. Whether this is good or bad from a societal perspective is well beyond the scope of this paper, but the difference can make the developing world a more favourable environment for innovation in certain cases.Products and services designed around rich world regulations may become needlessly complex or expensive for developing world markets. Preferences Gap The worldââ¬â¢s great diversity of tastes, preferences, rituals, and habits adds spice to international travel. It also sometimes makes it nearly impossible to achieve full potential in the emerging economies through a simple strategy of exporting existing offerings. PepsiCo, for example, is developing new snack foods, starting with a new base ingredient. Corn is not nearly so ubiquitous in India as lentils, so Pepsi is commercializing lentil-based chips.Because of these five of enorm ous needs gaps, the commonplace strategy of trying to win in the emerging economies by making light adaptations of successful rich world offerings is inadequate. Reverse innovation is the antidote, and reverse innovation is clean-slate innovation. It starts with reassessing customer needs from scratch. Dimensions| Summary| Definitinon| Any innovation that is first introduced in the Developing countries with an intention to later launch it in the western or developed markets. Reverse Innovation is also popularly known as Trickle-up Innovation. Origin| Globalization ââ¬â Glocalization- Local Innovation- Reverse Innovation| Need| Glocalization has proved effective in reaching the top segments of the market in developing nationsââ¬âbuyers with needs and resources similar to those in the developed world. However, most growth opportunities in emerging markets are not at the top but in the middle market and below, where the gaps between customersââ¬â¢ needs and those of their de veloped world counterparts are enormous. Gradually a new approach is emerging, one that starts with the recognition that if you want to succeed in emerging markets, you must innovate for them.But that isnââ¬â¢t the end of the story. Because the global economy is richly interconnected, innovations developed for emerging economies can be extended to other markets, including those in the developed world. To do this a company must adopt a reverse-innovation mind-set, which means valuing the products that come out of emerging markets and being willing to rethink the underlying assumptions in its developed-world businesses. | Gaps that lead to reverse innovation| There are five phases or ââ¬Ëgapsââ¬â¢ that need to be identified and evaluated: performance, infrastructure, sustainability, regulatory and preferences. Examples| Tata Motors ââ¬â Tata NanoWhile companies like Ford set up its global automobile platform in India and catered to the niche premium segments in India, Tat a introduced the Tata Nano for the price conscious consumer in India in 2009. Tata plans to launch Tata Nano in Europe and U. S. subsequently. GE ââ¬â GE MAC 800GEââ¬â¢s innovation on the GE MAC 400 to build a portable low-cost ECG machine to cater to the rural population who cannot afford expensive health care was launched as an improved version a year later in 2009, in U. S. as MAC 800.Procter and Gamble (P&G) ââ¬â Vicks Honey Cough ââ¬â Honey-based cold remedyP&Gââ¬â¢s (Vicks Honey Cough) honey-based cold remedy developed in Mexico found success in European and the United States market. Nestle ââ¬â Low-cost, low-fat dried noodlesNestleââ¬â¢s Maggi brand ââ¬â Low-cost, low-fat dried noodles developed for rural India and Pakistan found a market in Australia and New Zealand as a healthy and budget-friendly alternative. Xerox ââ¬â Innovation ManagersXerox has employed two researchers who will look for inventions and products from Indian start-ups that Xerox can use for North America.The company calls them asââ¬Ëinnovation managersââ¬â¢Microsoft ââ¬â Starter EditionMicrosoft is using its Starter editionââ¬â¢s (targeted at not so technically savvy customers in poor countries and with low-end personal computers) simplified help menu and videos into future U. S. editions of its Windows operating system. Nokia ââ¬â New business modelsNokiaââ¬â¢s classified ads in Kenya are being tested as new business models. Nokia also incorporated new features in its devices meant for U. S. ustomers after observing phone sharing in GhanaHewlett-Packard (HP) ââ¬â Research Labs in IndiaHP intends to use its research lab to adapt Web-interface applications for mobile phones in Asia and Africa to other developed markets. Godrej ââ¬â Chotukool RefrigeratorIn February 2010, Godrej Groupââ¬â¢s appliances division, Godrej & Boyce Manufacturing Co Ltd test-marketed a low-cost (dubbed the worldââ¬â¢s lowest-priced model at R s 3,250) refrigerator targeted mainly at rural areas and poor customers in India. The product runs without a compressor on a battery and cooling chips.The company wants to use a community-led distribution model (as an alternative channel of distribution) to push for product growth. Tata ââ¬â Swacch ââ¬â Worldââ¬â¢s cheapest water purifierSwacch means clean in Hindi. Tata launched the water purifier ââ¬â Tata Swacch targeting the rural market in India with the cheapest water purifier in the market. The product does not require running water, power or boiling and uses paddy husk ash as a filter. It also uses silver nanotechnology. It can give purified water enough to provide a family of five drinking water for a year.The company feels it will open a whole new market. Pepsico ââ¬â Kurkure and AlivaPepsi is planning to give developed markets (particularly West Asia) a taste of its salted snack Kurkure (and also another snack Aliva). The product enjoys huge success in India and has become a Rs 700 crore brand within a decade of its launch. The success is attributed to product innovation and a good marketing strategy. E. g. Made from corn, rice and gram flour, zero per cent trans fats and no cholesterol, Rs-3 small packs for pushing sales in the lower-tier towns.Bharat Forge ââ¬â Maintenance Management PracticeThe best practices group at Bharat Forge, a large Indian manufacturer and exporter of automobile components implemented a maintenance management practice it developed in India (developed over 15 to 18 years) in its units it acquired in countries (known for sophisticated engineering) in Germany, Sweden and U. S. The maintenance management process focused on minimizing downtime during machine maintenance and has an advanced information system that predicts problems before they happen.Consequently, Bharat Forge plants globally are very efficient and have an average down time of less than 10 per cent. KFC ââ¬â Taco Bell ââ¬â Yum! Res taurantsKFC test-marketed Krushers, a range of chilled drinks in the cold beverages segment in India and Australia and plans to introduce it to other markets. The launch in India was very successful as ââ¬ËKrushersââ¬â¢ accounts for 8 per cent of KFCââ¬â¢s beverage sales in India. Yum! Restaurantââ¬â¢s Tex-Mex chain Taco Bell has one Indian-designed dessert (tortilla filled with melted dark chocolate) on Taco Bellââ¬â¢s US menus.Husk Power SystemsIn India, Husk Power Systems brings light to rural population (over 50,000) by using locally grown rice husks to produce electricity (a unique and cost-effective biomass gasification technology). The company has also received seed capital from Shell foundation in 2009 to scale up operations. LG ââ¬â Low-cost Air Conditioners (AC)South Korea based LG Electronics (LG) planned to develop low-cost air conditioners targeting the middle and lower-middle classes in India. Their goal was to manufacture air conditioners at the cos t of air coolers which were very common.Renault ââ¬â LoganRenault designed a low-cost model of its brand Logan for Eastern European markets. It also sold in the Western European markets later on. Better Place ââ¬â Smart Grid of Battery charging/Swap terminalsIn Israel, Better Place, a electric vehicle (EV) services provider (creates systems and infrastructure that support the use of electric cars), created an intelligent grid of battery-charging terminals and battery-swap stations. The company is now present in many countries like China, Japan, Australia, the U. S. , Canada, France and Denmark.GE India ââ¬â Steam TurbinesIn 2010, GEââ¬â¢s Indian arm tied up with Triveni Engineering and Industries Ltd to manufacture steam turbines in the 30-100MW range. The company plans to then take advantage of lower input costs incurred in manufacturing and export these products to markets in West Asia, Indonesia, Europe and Latin America. Coca-Cola ââ¬â eKOCoolCoca-Colaââ¬â¢ s Indian arm Hindustan Coca-Cola Beverages introduced eKOCool, a chest cooler operating on solar energy with a capacity to store about 4 dozen 300 ml glass bottles. The innovation also charges a mobile and solar lanterns.Coca-Cola has plans to pilot the innovation in different cities in India and may be it will introduce it in other developed countries as well. Vodafone ââ¬â ZoozoosVodafone, which operates in more than 30 countries has plans to make its lovable characters ââ¬â Zoozoos go international. Zoozoos the black-and-white animated creatures, in fact are actual human beings and are quite a rage in India where they were launched in marketing ads and look like aliens and speak an alien language. But the brand message is very clear to people across all age groups.Vodafone has also licensed the characters (and accessories) for retail merchandise across India. Coca-Cola ââ¬â Minute Maidââ¬â¢s PulpyMinute Maidââ¬â¢s Pulpy was extremely popular in China. It was bas ically an orange juice with pulp. Coca-Cola introduced it in other countries as well. Wal-Mart ââ¬â Small format stores in MexicoWal-Mart learnt a lesson in Mexico. Mexican shoppers preferred smaller stores compared to the large format stores Wal-Mart had in the U. S. By 2012, Wal-Mart had 1,250 small stores (Bodegas Aurrera stores) out of 2,138 stores in Mexico.Wal-Mart then opened similar small-format stores in the U. S. and Latin America. Leviââ¬â¢s ââ¬â dENiZEN brand imported to the U. S. In 2010, Levi Strauss & Co. launched its dENiZEN brand jeans in China. This was the companyââ¬â¢s first brand launched outside of the United States. With success, the brand quickly spread to India, South Korea, Singapore and Pakistan markets. In July 2011, the brand began selling in the U. S. in Target stores. | Variables which Promote Reverse Innovation 1. Income gap- between the consumers of developing and developed countries . Preference Gap- Differing tastes and preferences of consumers of emerging markets 3. Infrastructure Gap- Need of development in the field of Communication Energy transportation. India doesn't have an established telecom infrastructure, for example, so they have gone straight to cellular telephones and skipped the landline. That's resulted in innovation driven by infrastructure gaps. 4. Sustainability Gap- Sustainability issues that are more pressing in poor countries than in rich countries. For instance, air pollution is a big problem in China.Air pollution is also an issue in the West, but it is a very big problem in China. If China wants to grow, it has to control air pollution. Electric cars, as a result, would be expected to be more attractive to the Chinese. 5. Performance Gap- What consumers in emerging markets need is radically reinvented designs that deliver at least decent performance at an ultra-low price. But there is no way to deliver 50 percent performance at a 15 percent price by diluting existing offerings. The only w ay to get there is to start from scratch, considering entirely new technologies. . Regulatory Gap- Regulatory systems in the rich world are the result of decades of development while those in the developing world may be incomplete. The difference can make the developing world a more favourable environment for innovation in certain cases. 7. Growth opportunities in Emerging Markets like India, China 8. Limitations of Glocalization- The top 10 percent of the people in a poor country like India are similar to those in the United States, so you don't need new innovation for them. You can send them products that Americans consume.But the top 10 percent is a very slim number. The rest of the population requires innovation. How would Reverse Innovation benefit India: Primarily Reverse Innovation would lead to further boom in industrialisation. As more and more Multinationals adopt and opt to produce and/or invent new products in India for local as well as western markets, the Indian econom y would witness an increase in FDIs and also the Indigenous Multinationals would instinctively raise their investments to build advanced R;D facilities that would inspire cutting edge innovation and engineering.It also means the engineers would experience higher employment opportunities, and the consumer market would profit from better products developed to cater to their needs at reasonable prices. Besides OEMs, Reverse Innovation would also lead to the overall development of the entire eco-system comprising of Tier I and II suppliers, technology vendors, educational institutions which support, fortify and facilitate this unprecedented growth through concurrent engineering, providing smart and agile engineering and production solutions to complex challenges, and development of resources.Reverse innovation is bringing the countries and global markets further closer by fading the global borders to make ââ¬Å"one world, one marketâ⬠phenomenon a more reality. Reverse innovation would provide further impetus to the globalization while increasing the influence of cross economic dependency and making cross border production and marketing viability plausible and effective.
Tuesday, October 22, 2019
Essay on crazy vs crime
Essay on crazy vs crime Essay on crazy vs crime Matt Johnson Eng 110 Steven Rand 9/23/2012 Bordoââ¬â¢s question #3 In the spring of 1995 was when Bordo got her first taste of male modeling in The New York Times Magazine. She states, ââ¬Å"It caused me to knock over my coffee cup, ruining the more cerebral pleasures of the Book Review,â⬠(p. 189). Many women and men were this surprised the first time they witnessed this event. ââ¬Å"Subject position,â⬠of people is something Bordo uses in this essay. She uses it as the ââ¬Å"gaze,â⬠of another pointed towards us. Bordo alleges, ââ¬Å"Weââ¬â¢ve all, male and female alike, felt the shame another pair of eyes can bring,â⬠(p. 192). Another personââ¬â¢s impression they have towards you affects the way we do different things. For example, if your girlfriend doesnââ¬â¢t like you swearing in front of her, but you do all the time with your friends, you are subject to change in both scenarios. Later on in the paragraph she affirms, ââ¬Å"It isnââ¬â¢t until those eyes are upon you that you truly feel not just the â⬠Å"wrongnessâ⬠of what you are doing, but the very fact you are doing it. Until the eyes of another are upon us, ââ¬Å"catching usâ⬠on the act, we can deceive ourselves, pretend.â⬠How Bordo defines these differences of the ââ¬Å"subject positionâ⬠can be exemplified by her example as an adolescent when she was walked in on with a can of nuts on her head. Most of her readers can easily relate to situations like this. Bordo is most convincing her in first section, ââ¬Å"Men on Display.â⬠She has many examples of stereotypes the
Monday, October 21, 2019
Global Climate Change and Evolution
Global Climate Change and Evolution It seems like every time a new story is created by the media about science, there needs to be some sort of controversial subject or debate included. The Theory of Evolution is no stranger to controversy, especially the idea that humans evolved over time from other species. Many religious groups and others do not believe in evolution because of this conflict with their creation stories. Another controversial science topic often talked about by the news media is global climate change, or global warming. Most people do not dispute that the average temperature of the Earth is increasing every year. However, the controversy comes in when there is an assertion that human actions are causing the process to speed up. The majority of scientists believe both evolution and global climate change to be true. So how does one affect the other? Global Climate Change Before connecting the two controversial scientific subjects, it is first important to understand what both are individually. Global climate change, once called global warming, is based on the annual increase in the average global temperature. In short, the average temperature of all places on Earth increases every year. This increase in temperature seems to be causing many potential environmental issues including the melting of the polar ice caps, more extreme natural disasters like hurricanes and tornadoes, and larger areas are becoming affected by droughts. Scientists have linked the increase in temperature to an overall increase in the number of greenhouse gases in the air. Greenhouse gases, like carbon dioxide, are necessary to keep some heat trapped in our atmosphere. Without some greenhouse gases, it would be too cold for life to survive on Earth. However, too many greenhouse gases can have extreme effects on the life that is present. Controversy It would be pretty hard to dispute that the average global temperature for Earth is increasing. There are numbers that prove that. However, it is still a controversial subject because many people do not believe that humans are causing global climate change to speed up as some scientists are suggesting. Many opponents of the idea claim the Earth cyclically becomes hotter and colder over long periods of time, which is true. The Earth moves in and out of ice ages over somewhat regular intervals and has since before life and long before humans came into existence. On the other hand, there is no doubt that current human lifestyles do add greenhouse gases into the air at a very high rate. Some greenhouse gases are expelled from factories into the atmosphere. Modern automobiles release many types of greenhouse gases, including carbon dioxide, that get trapped in our atmosphere. Also, many forests are disappearing because humans are cutting them down to create more living and agriculture space. This makes a large impact on the amount of carbon dioxide in the air because trees and other plants can use carbon dioxide and produce more oxygen through the process of photosynthesis. Unfortunately, if these large, mature trees are cut down, the carbon dioxide builds up and traps more heat. The Effect on Evolution Since evolution is most simply defined as the change in species over time, how can global warming change a species? Evolution is driven through the process of natural selection. As Charles Darwin first explained, natural selection is when favorable adaptations for a given environment are chosen over the less favorable adaptations. In other words, individuals within a population that have traits that are better suited to whatever their immediate environment is will live long enough to reproduce and pass down those favorable traits and adaptations to their offspring. Eventually, the individuals that have less favorable traits for that environment will either have to move to a new, more suitable environment, or they will die out and those traits will no longer be available in the gene pool for new generations of offspring. Ideally, this would create the strongest species possible to live long and prosperous lives in any environment. Going by this definition, natural selection is dependent upon the environment. As the environment changes, the ideal traits and favorable adaptations for that area will also change. This could mean that adaptations in a population of a species that were once the best are now becoming much less favorable. This means the species will have to adapt and perhaps even undergo speciation to create a stronger set of individuals to survive. If the species cannot adapt quickly enough, they will become extinct. Polar Bears and Other Endangered Species For example, polar bears are currently on the endangered species list due to global climate change. Polar bears live in areas where there is very thick ice in the northern polar regions of Earth. They have very thick coats of fur and layers uponà layers of fat to keep warm. They rely on fish that live under the ice as a primary food source and have become skilled ice fishermen in order to survive. Unfortunately, with the melting polar ice caps, the polar bears are finding their once favorable adaptations to be obsolete and they are not adapting quickly enough. The temperatures are increasing in those areas which make the extra fur and fat on the polar bears more of a problem than a favorable adaptation. Also, the thick ice that was once there to walk on is too thin to hold the weight of the polar bears any longer. Therefore, swimming has become a very necessary skill for polar bears to have. If the current increase in temperature keeps up or accelerates, there will be no more polar bears. Those who have the genes to be great swimmers will live a bit longer than those who do not possess that gene, but, eventually, all will most likely disappear since evolution takes many generations and there just is not enough time. There are many other species all over the Earth that are in the same sort of predicaments as the polar bears. Plants are having to adapt to differing amounts of rainfall than what is usual in their areas, other animals need to adjust to changing temperatures, and still, others have to deal with their habitats disappearing or changing due to human interference. There is no doubt that global climate change is causing problems and increasing the need for a quicker pace of evolution in order to avoid mass extinctions all over the world.
Sunday, October 20, 2019
5 Magic Marketing Words to Keep Customers Engaged - EssaySupply.com
5 Magic Marketing Words to Keep Customers Engaged 5 Magic Marketing Words to Keep Customers Engaged Magic marketing words are powerful words and phrases that you can use in your advertisements and contentà to catch customer's attention, evoke emotional responses, and get customers primed to answer your call to action. When you add these magical words and phrases to your content, you can significantly increase the likelihood that your audience will convert, and the likelihood that they will share your content with others. There are hundreds of power words and phrases that you can use to make your content more engaging, however we have decided to focus on just a few that we feel are particularly powerful for content marketing efforts. Check out our 5 magic marketing words and phrases, then let us know what you think. Insider Information People love secrets, and they love to feel like they are part of an exclusive group. The promise of insider information appeals to both of these desires. If you are looking to collect email addresses, this is a great phrase to employ in a blog post. For example, you can invite readers to provide their email addresses in order to sign up to access 'insider information'. In return for their email address, you provide them with access to an email subscription list where they will receive content that other users do not. Offer Expires in 7 Days This is a phrase that creates a sense of urgency. The reader knows that they will miss out if they don't act quickly. Adding an expiration date to an offer often results in an increased number of people answering the call to action. Scammed Nobody wants to get ripped off. The very idea of it makes them angry. When you evoke that feeling, you get the reader's attention. They are ready to learn how your pricing, products, and services are a better deal than the other guy's. If your argument is convincing enough, they will want to learn more about what you have to offer. Just be sure that your delivery remains powerful throughout the rest of your post. Double Your Savings This is another great phrase to put into use if you want to get customers to convert. The idea of saving money is a perfect motivator for getting people to take a certain action. If you've already used a coupon or other discount to drive a customer to your landing page, why not sweeten the deal with an additional savings offer in return for them performing a simple task. This could be providing a referral email address, or agreeing to complete a short survey. Sensuous It's true. Sex sells. Anything that evokes thoughts or feelings of lust, sensuality, and physical attraction is a useful marketing tool. Believe it or not, words like this boost customer engagement even if you are offering products or services that have little or no direct connection to sensuality. Marketers have used sex appeal to promote everything from cosmetics, to website hosting, to food.
Saturday, October 19, 2019
Professionalization of modern sport For Profit or Glory Essay - 1
Professionalization of modern sport For Profit or Glory - Essay Example The twenty-first century has been characterised by numerous transformations that have seen football and in particular the English Premier League being commercialised and turned into a multi-billion business investment from which the owners and investors are reaping billions of pounds in revenues (Roster and Shropshire, 2011). For this reason, the last decade saw the three top-flight league clubs Chelsea, Manchester United, and Manchester City being auctioned and sold out to investors ââ¬â a move that significantly changed the operations and impacted the management of the clubs. However, some opponents argue that the multi-billion takeovers were healthy for the clubs since the investors have vast amounts of disposable incomes to hire and attract world class players from across the globe as well as be able to maintain their huge wages. Although, this has not been the situation because many of these clubs, currently face various challenges that have become threats to their future competitiveness (Ferguson, 2013). The Manchester United faces a number of governance issues that have their roots in the 2005 take over and the recent challenges of corporate governance practices. The moment the Glazers announced their planned takeover of Manchester United, the news elicited mixed reactions from the loyal and die-hard supporters of the club. A significant number of them were opposed to the move since they wanted Manchester United to remain a community club with no designated owner because they feared a single investor would take over ownership and impose his will on the management of the organisation, which would be against their wish. For this reason, the supporters organised peaceful demonstrations that were coupled with a number of petitions to the ministry of culture to bare and nullify the deal from being procured. Unfortunately, the contract was sealed, and the Glazers obtained a seventy percent stake in
Friday, October 18, 2019
Marketers and the child consumer Thesis Example | Topics and Well Written Essays - 9500 words
Marketers and the child consumer - Thesis Example The paper tells that marketing to children has been of immense interest to marketers in recent times. Marketers use advertising to inform, communicate, persuade, entertain, and sell to the viewer. Children have become attractive markets not only because they can influence their parentsââ¬â¢ purchase decision but also because they have their own income through jobs or allowances from parents. Their immense purchasing power has tempted the marketers to exploit the situation. Besides, certain characteristics such as repetition, branded characters, celebrity endorsements, and interesting production features enhance the importance of television as a medium. Advertisers use stealth marketing techniques and have started embedding or placing the product in movies or TV shows. They also use advergames where the tweens feel the flow of information. The fast food restaurants entice the vulnerable minds with the promise of a toy on their visit. Advertisers have also exploited the school arena to reach out to the children. Advertisements can be found on report cards, on school book covers, on school buses and the intention is to demonstrate their commitment to academic excellence. While there are debates and studies on how food advertising has led to increased incidences of obesity in tweens, there is no conclusive study to confirm this. However, advertising for children has certainly enhanced consumerism and the children feel they can decide what they want and when they want. Suddenly the children feel grown up and want to look and feel older. This may not be a positive impact as the childish innocence is lost a very early age. The study concludes the materialism and consumerism should not be promoted through advertisements directed at tweens. The appropriate marketing technique should contain relevant and important information about the product, its benefits and the potential adverse impact. Recommendations for further studies were made and limitations highlighted. Table of Contents Chapter I Introduction 1.1 Background 1 1.2 Rationale for the study 2 1.3 Research aims and objectives 3 1.4 Structure of the study 4 1.5 Significance of the study 5 Chapter II Literature review 2.1 Chapter overview 6 2.2 Definition of tweens 6 2.3 The child consumer 7 2.4 Media used for marketing to children 10 2.5 Marketing techniques used by advertisers 13 2.6 Impact of advertisements on children 15 Chapter III Methodology 3.1 Chapter Overview 17 3.2 Research Philosophy 17 3.3 Purpose of the research and phenomenon 17 3.4 Epistemology 17 3. 5 Research Strategy 19 3.6 Data collection 19 3.7 Justification for secondary data 20 3.8 Data analysis 20 3.9 Limitations 20 Chapter IV Findings 4.1 Chapter Overview 21 4.2 Cause of changes in tweensââ¬â¢ consumer behavior 21 4.3 Marketing techniques used by advertisers 22 4.4 Impact of advertising and marketing 26 4.5 Television as the most important medium 29 4.6 Discussions 29 Chapter V Conclusion & Recommendations 5.1 Conclusion 31 5.2 Recommendations 33 References 34 Tables & Figures Table 2.1 Media Channels that reach the tweens 11 Table 2.2 Media use by Tweens 12 Figure 4.1 Tweens shopping without parents 22 Figure 4.2 Pleasure & Fun 23 Figure 4.3 Excitement and surprise 26 Figure 4.4 Lollipop as a ââ¬Å"popping candyâ⬠26 Chapter I Introduction 1.1 Background Marketing to children has been of immense interest to marketers in recent times. Marketing campaigns have three-fold purpose ââ¬â
Rate of product formation in an enzyme - catalyzed reaction Lab Report
Rate of product formation in an enzyme - catalyzed reaction - Lab Report Example Each and every protein has a specific site or substrate binding and this site remains active at specific pH, temperature and concentration of the substrate. The enzyme active site are specific for the substrates, if some other substrate comes in contact with the enzyme, there will be no ligand ââ¬â receptor complex (Gurung et al., 2013).This is carried out by the ligand ââ¬â receptor complex. The enzyme bound to its substrate, forming enzyme- substrate complex, which became activated. At the end of the reaction, the product is released and the same enzyme is ready to react with other substrate. The enzymes are affected by many external parameters such as pH and Temperature. The alteration of the active site occurs due to the change in pH and temperature. The protein gets denatured and loses its active site. Finally the enzyme activity is lost (Gurung et al., 2013). Catecholase is an enzyme present in plants. Catecholase catalyses oxidation of catechol. Catechol is found behind the skin of many fruits such as apples, potatoes. Catechol molecules on exposure to air, gets oxidized into benzoquinone. Benzoquinone is a brown color substance and changes the solution color to brown. Benzoquinone thus formed inhibits the growth of the micro organisms in the fruits. Catecholase oxidase catalyzes the oxidation of the aromatic group with adjacent phenol groups. This enzyme requires copper ions for the activation. The activity of the enzyme depends on temperature, pH and substrate concentration. The enzyme structure and activity is dependent on the active site and variable groups. The catecholase catalyzed reactions were tested with the given sample. Two test tubes were taken and to each of them 1 ml of potato extract was added. To the test tube named B 2ml of deionized water was added and to the test tube C 1 ml of deionized water was added. To B test
Learning English Case Study Example | Topics and Well Written Essays - 750 words
Learning English - Case Study Example Being only a beginner, Jo's listening skill still needs improvement. During conversations, he shows interest yet he often cannot comprehend some of the questions being asked. Some words still required to be repeated over and over again. Often times, choosing simpler and more familiar words aid him to understand and respond more quickly during interviews. Jo's English speaking skills is limited by his narrow vocabulary. His sentences are often comprised of simple words put together as he would speak them in Korean. It should be noted that sentence formation in Korean is very much different than it is n English. During the interview, it is also observed that he is still having troubles in long and short vowel distinctions. As Koreans use rising and falling intonation for emphasis in their conversation, Jo also has the tendency to do this in highlighting his points. Also, he has the habit of pronouncing words which ends in consonant with i so that fish becomes pi-shi (f is not used in Korea) and bus becomes bu-si In general, the interviewee seems to be quite conscious about his skill which limits his answers to short phrases. He should be commended for his aim to perfect his speaking skills yet his biggest problem is on verb and subject agreement as well as correct tense. In terms of reading, Jo's accuracy is still ... His reading comprehension is better than I expected as he can easily answer questions from the article studied. However, it is also noted that he can read some words but still cannot understand them. Using dictionary aids him in understanding deeper and more complicated words. Jo's writing skills considerably improve when he consults his dictionary in order to express his ideas. However, without this aid he tends to use only familiar words which are often inaccurate for the purpose. He can write short simple sentences and interestingly tries to vary sentence structures. Jo's writing style is to build the paragraph by making sure that contents are cohesive and that they contribute to the whole piece. It is notable that he writes his experiences using time as the most important element in structuring his ideas. Jo has a huge problem in using correct tense. In his past tenses, he also needs to learn how to derive the past tense from the present. For example, instead just adding ed to stay to form the past tense, he change y to i and added ed. His grasp of verb and subject agreement is also lacking. Phrases and sentences should also be distinguished as he keeps on writing sentences without complete thought. Enriching his vocabulary with new words will also en able him to write better paragraph with more depth. The things which should be taught to Jo are verb and subject agreement, verb tenses, correct pronunciation of words, and a wider vocabulary. This can be done by reading activities which will enable him to learn new words, correct his pronunciation and intonation, and check his comprehension. I believe that Jo's English skills can be further improved by exposing him to
Thursday, October 17, 2019
Screen Speeds in Radiography Essay Example | Topics and Well Written Essays - 250 words
Screen Speeds in Radiography - Essay Example (2005), the details of the image are inversely proportional to the speed of the screen which therefore means that the slow detail screen has greater films than the fast intensifying screen. This is so because in slow detail screens, the area that is exposed by each x-ray will be smaller and slower hence the details better. A reduction in speed increases the dosage of ionizing radiation. This therefore means that the fast intensifying screen uses a smaller dosage of ionization radiation compared to the large dosage used by the slower detailed screen. The slow screens are usually of the standard type while the fast screen has the rare earth type. The last characteristic is that a fast intensifying speed reduces patient exposure to the radiation while a slower detail screen increases exposure. As a result of this difference in image detail and exposure to the radiation, the slower detail screens are used to produce photo films while the fast intensifying screen is used for medical
English class Essay Example | Topics and Well Written Essays - 750 words
English class - Essay Example Even the quadratic formula would beat this. One day as I was sitting there, observing people, I noticed two guys walking quickly away from the cafeteria, looking around like they were going to escape from prison or something, and then quickly disappear into the woods. I had no idea where they had gone but I was curious. The next day at lunch I looked for them again. It seems like they saw me looking, and one of them approached me. We had a brief conversation and he told me that they had been hanging out in the woods behind the school to skip class. He asked me if I wanted to join them. While it was out of character for me to skip class a number of things went through my mind. I had experienced a difficult time making friends at the new school and I believed that skipping classes with these individuals might help develop a friendship with them. On a deeper level I also had begun to become frustrated at my current situation and school environment. At not being able to fit in to the sch ool and meet people I had begun to neglect my studies and feel that school was not important. I had started to fail seeing the ways that school would contribute to my long-term benefit. With these thoughts in mind I entered the woods scaled the fence surrounding the school and skipped class with the two people I had just met. As we made our way back towards the school and climbed the fence we had originally gone over, I glanced in front of me and the schoolââ¬â¢s resource officer was standing there watching us. He later claimed that he had followed us since the moment we entered the woods. I thought we would only get in trouble for skipping, but after we had climbed the fence we had entered private property and the owner had called the school complaining. The officer arrested us for trespassing. I sat in the front office for a long time, outside and watched the other students walk through. Eventually we went into see the school resource officer. It was a terrifying experience as I had never been in serious trouble before. The others actually stuck up for me and one of them even said that it wasnââ¬â¢t my idea and that they convinced me to do it. It didnââ¬â¢t make much difference though, we were all caught together and that was what mattered. Since I had no prior problems in school I only received community service and a two-day suspension. The two guys I went with were expelled. They had to transfer to another school and I havenââ¬â¢t heard from them since. As I sat in the lobby of the discipline office I learned that my frustration with life wouldnââ¬â¢t be overcome with stupid rebellious activities, and that I needed to accept personal responsibility for my own life and stop looking to others to give it meaning and save me from frustration. From then on I learned and understood that life is what you make it. When considering stories such as this that shaped my personal development I learned that the story we tell ourselves is constantly chang ed in ways that coincide with recent developments in our lives. However, there was something about this instance that not only shifted my perceptions towards a different, or ââ¬Ëbetterââ¬â¢ path, but also removed so much of the elements of my past life. It was this experience that expanded my
Wednesday, October 16, 2019
Screen Speeds in Radiography Essay Example | Topics and Well Written Essays - 250 words
Screen Speeds in Radiography - Essay Example (2005), the details of the image are inversely proportional to the speed of the screen which therefore means that the slow detail screen has greater films than the fast intensifying screen. This is so because in slow detail screens, the area that is exposed by each x-ray will be smaller and slower hence the details better. A reduction in speed increases the dosage of ionizing radiation. This therefore means that the fast intensifying screen uses a smaller dosage of ionization radiation compared to the large dosage used by the slower detailed screen. The slow screens are usually of the standard type while the fast screen has the rare earth type. The last characteristic is that a fast intensifying speed reduces patient exposure to the radiation while a slower detail screen increases exposure. As a result of this difference in image detail and exposure to the radiation, the slower detail screens are used to produce photo films while the fast intensifying screen is used for medical
Tuesday, October 15, 2019
Jury Nullification Case Study Example | Topics and Well Written Essays - 2250 words
Jury Nullification - Case Study Example v. Morgentalerââ¬â¢s case whereby the cited law did not adequately apply (R. v. Morgentaler, 1988). However, this has always been the norm due to the de facto power granted to juries whereby despite judgeââ¬â¢s role of instructing and advising them to act based on the law in question cannot interfere with their final verdicts. For instance, in R. v. Morgentalerââ¬â¢s case the accused were acquitted after the jury found s.251, which they argued violated womenââ¬â¢s privileges was true and did not in anyway seem to hold them accountable for their actions. In most cases, jury nullification as evident in the case aforementioned prompt some individuals especially those who have done grievous crimes prefer their arbitration because they are aware of receiving fair judgments incomparable to the magnitude of their charges or all together acquitted. This is evident in R. v. Morgentalerââ¬â¢s case though the involved parties did not prompt the same but owing to then unfolding ci rcumstances about lawsââ¬â¢ interpretation disregarded the charges, hence acquitting the accused (R. v. Morgentaler, 1988). Acquittal occurs if jury finds the stated law inapplicable, oppressive as well as unpopular based on their interpretation and other aspects that may influence their irrevocable verdicts them like morality. For instance, in R. v. ... What do you think of jury nullification? Despite numerous negative responses anti jury nullification, I think its role is more of upholding the execution of justice with consideration of morality. However, this in many incidences may differ with both judge and claimantsââ¬â¢ anticipations concerning varied laws, which they cite the accused might have infringed based on the case at hand. Since, in all their undertakings and verdicts juries make certain fundamental considerations whose core purpose is to ensure fair trial of all parties involved in the case. However, due to their contrary verdicts to those of the involved parties may seem either unwise or favoring a particular party/side. This is especially evident when the jury nullifies a law that renders one guilty of having violated whereby with the aid of their interpretation pronounce it being conflicting. Hence, the accused acquitted for having done wrong as in the R. v. Morgentaler case where the claimant was very sure the s pecialists were quilt. However, the case overturned when the specialists cited s.251 violated womenââ¬â¢s rights by compelling them to carry to term fetus that may in process subject them to both emotional and psychological distress (R. v. Morgentaler, 1988). This is upholding of morality, justice and vulnerable peopleââ¬â¢s rights as well as protecting those who may not have adequate knowledge concerning interpretation of a certain laws. However, with the intervention of jury the accused end up getting fair judgment or acquitted if the law is oppressive or unpopular as in the case R. v. Morgentaler where the prosecutionââ¬â¢s side ended up using another law to defend the cited infringed law (R. v. Morgentaler, 1988). Based on my opinion, this does not imply judges compared to juries are
Monday, October 14, 2019
Types of Grafts in Dentistry
Types of Grafts in Dentistry TYPES OF GRAFTS: Osseointegrated implants can be combined with the following types of graft: inlay, saddle, veneer, onlay (partial or full arch), and maxillary sinus grafts. (Triplett Schow, 1996) The mucoperiosteal flap should be designed to adequately expose the underlying residual ridge, maintain a broad base for vascular support, and allow tension-free primary closure. A midcrestal incision is usually preferred because it maximizes the vascularity to the margins of the mucoperiosteal flaps and minimizes ischemia created by the vasculature traversing dense, keratinized tissue at the crest of the ridge. Labial vertical releasing incisions are made as needed to improve access. All grafts must be well adapted to the recipient site with no or minimal space betveenbetween graft and residual bone. Hence, usually graft shaping and adaptation is unavoidable. The gGraft is positioned to its best adaptation to the underlying alveolus. A good fixation with titanium screws must be achieved to prevent the graft movement. Any movement of the graft increases the chance of soft tissues ingrowth between the graft and the recipient site, and thus the failure of the graft is likely. All voids or defects should be filled with particulate cancellous bone and marrow to provide good contour and eliminate dead space. A primary, tension-free closure must be achieved to prevent wound breakdown and graft exposure. A barrier membrane and filler graft may be used, if desired. Inlay Grafts Small osseous defects at the alveolar crest can be inlaid with an autologous graft to restore the contour and volume of bone necessary to place an the implant and allow for a proper emergence profile. The defect is usually exposed through a crestal incision that is extended around the necks of one or two adjacent teeth on either side of the defect. A vertical releasing incision is made if necessary. A barrier membrane may be used to protect these areas during healing. Saddle Graft Indicated where both horizontal and vertical ridge augmentation[S1], this type of graft is also of considerable value. Aautogenous bone stabilized with rigid fixation to restore anatomic height and width is an excellent solution to this problem. A saddle of bone is obtained from the anterior-inferior border of the mandible (ipsilateral site) and secured in position from the buccal or crestal aspect with 1.5mm titanium screws with a minimum of 2 screws to achieve stable graft fixation. Veneer Graft A veneer graft is preferred where there is only a horizontal bone defect of less than 4 mm. T Onlay Graft The design of onlay grafts can be segmental or arch in shape. Both the height and width of an atrophic ridge can be achieved with onlay grafts. Following Iindications include the following[S2]: inadequate residual alveolar ridge height and width to support a functional prosthesis, contour defects that compromise implant support, function, or aesthetics, and segmental alveolar bone loss. - Procedures aimed at increasing the volume of attached mucosa (free soft tissue grafts, pedicle soft tissue grafts, and surgical extension of the vestibulum) have been recommended in areas of movable mucosa. 75,77,102ââ¬â111 [S3](Esposito, Hirsch, Lekholm, Thomsen, 1999) There wasIt has also been also stated that cancellous grafts are more successful because of cortical plate (ââ¬Å"Buchman 1999 Cancelous Bone stucture.pdf,â⬠n.d.) Results: A pPositive correlation outcome was found between age and missing teeth found in both groups A and B in the applied multiple regression analysis (SPSS) Group A analysis for correlation between the patients age and number of teeth missing outcome: Correlations Patients age Number of Teeth Patients age Pearson Correlation 1 .326** Sig. (2-tailed) .000 N 120 111 Number of Teeth Pearson Correlation .326** 1 Sig. (2-tailed) .000 N 111 111 **. Correlation is significant at the 0.01 level (2-tailed). Group B outcome: Correlations Patients age Number of Teeth Patients age Pearson Correlation 1 .465** Sig. (2-tailed) .004 N 41 37 Number of Teeth Pearson Correlation .465** 1 Sig. (2-tailed) .004 N 37 37 **. Correlation is significant at the 0.01 level (2-tailed). A pPositive correlation was found between age and bone volume harvested in Group A. However, the correlation in Group B was non significant. Group A multiple regression analysis output: Correlations Patients age Bone graft volume Patients age Pearson Correlation 1 .244** Sig. (2-tailed) .007 N 120 120 Bone graft volume Pearson Correlation .244** 1 Sig. (2-tailed) .007 N 120 120 **. Correlation is significant at the 0.01 level (2-tailed). Group B SPSS multiple regression analysis output: Correlations Patients age Bone graft volume Patients age Pearson Correlation 1 .203 Sig. (2-tailed) .203 N 41 41 Bone graft volume Pearson Correlation .203 1 Sig. (2-tailed) .203 N 41 41 The distribution for harvested overall bone volumes was found to be normal in both groups A and B and a significant correlation was found between clinitianclinician A and clinitianclinician B and their harvested bone volumes. Distribution analysis output. Histogram: Multiple regression analysis output for ClinitianClinician A ANOVAa Model Sum of Squares df Mean Square F Sig. 1 Regression 9317266.326 1 9317266.326 31.994 .000b Residual 42518278.360 146 291221.085 Total 51835544.685 147 2 Regression 16022829.759 2 8011414.879 32.437 .000c Residual 35812714.927 145 246984.241 Total 51835544.685 147 a. Dependent Variable: Bone graft volume b. Predictors: (Constant), Number of Teeth c. Predictors: (Constant), Number of Teeth, Procedure Performer Association between a patientââ¬â¢s gender and performed clinicians A ands B found to be not statistically significant applying SPSS multiple regression analysis. The SPSS output for multiple regression analysis: Group Statistics Procedure Performer N Mean Std. Deviation Std. Error Mean Patients age AP 41 38.85 11.599 1.811 SG 120 39.05 11.876 1.084 Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent Procedure Performer * Patients Gender 161 100.0% 0 0.0% 161 100.0% Procedure Performer * Patients Gender Cross tabulation Patients Gender Total Male Female Procedure Performer AP Count 8 33 41 Expected Count 10.7 30.3 41.0 SG Count 34 86 120 Expected Count 31.3 88.7 120.0 Total Count 42 119 161 Expected Count 42.0 119.0 161.0 Chi-Square Tests Value df Asymp. Sig. (2-sided) Exact Sig. (2-sided) Exact Sig. (1-sided) Pearson Chi-Square 1.233a 1 .267 Continuity Correctionb .818 1 .366 Likelihood Ratio 1.286 1 .257 Fishers Exact Test .309 .184 Linear-by-Linear Association 1.226 1 .268 N of Valid Cases 161 a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 10.70. b. Computed only for a 22 table The Aassociation between a patientââ¬â¢s age and clinitiansclinicians A and B was also not statistically significant (ââ¬Å"Reszults,â⬠n.d.). P value was more than 0.05. So the hypothesis that there is no difference between patientspatientââ¬â¢s age and performed clinitianclinician A and B harvested bone volumes can not be rejected the hypothesis. Nominal variables (number of teeth) were not equally distributed. So, a nonparametric Kruskal-Wallis Test was applied to test the hypothesishypostasis that there wasis no difference between the number of teeth missing and harvested bone volumes in group A and B. The hypothesis washypostasis rejected in Group A because the P value was less than 0.05. However, there was no difference in a Ggroup B (p value more than 0.05) Number of teeth and harvested bone volumes distribution for Group A Kruskal-Wallis hypothesis testing output: Ranks Number of Teeth N Mean Rank Bone graft volume One tooth 22 40.95 Two teeth 38 43.41 Three teeth 30 68.45 Four and more teeth 21 76.76 Total 111 Test Statisticsa,b Bone graft volume Chi-Square 23.851 df 3 Asymp. Sig. .000 a. Kruskal Wallis Test b. Grouping Variable: Number of Teeth SPSS output for Kruskal-Wallis Test Group B: Ranks Number of Teeth N Mean Rank Bone graft volume One tooth 11 14.59 Two teeth 11 19.45 Three teeth 11 20.27 Four and more teeth 4 26.38 Total 37 Test Statisticsa,b Bone graft volume Chi-Square 3.855 df 3 Asymp. Sig. .278 a. Kruskal Wallis Test b. Grouping Variable: Number of Teeth A bone volumeââ¬â¢s distribution was tested by drawing a histogram to determent determine a parametric or non parametric test was needed to applyin order to test the hypothesis[S4]. The data was not equally distributed in both groups A and B. Hence, the non parametric Mann-Whitney test was applied to test the null hypothesis of if whether there is was no any difference in harvested bone volumes and the performance of theed clinicians. The P value was less than 0.05, so the null hypothesis was rejected and there is was a significant difference between cclinician Aââ¬â¢s and clinicianââ¬â¢s B performances. ClinitianClinician A and B harvested bone volumes distributions: Descriptive Statistics N Mean Std. Deviation Minimum Maximum Bone graft volume 161 1121.5017 622.04168 80.00 3380.00 Procedure Performer 161 1.75 .437 1 2 SPSS output Mann-Whitney Test Ranks Procedure Performer N Mean Rank Sum of Ranks Bone graft volume AP 41 46.89 1922.50 SG 120 92.65 11118.50 Total 161 Test Statisticsa Bone graft volume Mann-Whitney U 1061.500 Wilcoxon W 1922.500 Z -5.427 Asymp. Sig. (2-tailed) .000 a. Grouping Variable: Procedure Performer Conclusions: A mandibular ramus donor site can provide sufficient autologous bone volume to restore dentoalveolar defects prior to dental implantation. PThe positive correlations were found between a patientââ¬â¢s age and missing teeth, between clinicians A and B and their harvested bone volumes, and between harvested bone volume and a patientââ¬â¢s age in a group A but this was not significant in Group B., Bbetween a patientââ¬â¢s age and gender in both groups A and B there was no significant correlation based on the multiple regression analysis outcome SPSS. To conclude, with thean increasinge in age there were a higher number of teeth missing in both groups A and B. Although, the diameter of bone reconstruction were was greater because of a more missing teeth, the harvested volumes were greater only in the Group A harvested by cClinician A (pis was a significant difference between clinicians A and B and their harvested bone graft volumes in Group A and B (pthe person who operatesor. In aAdditionally to mandibular, ascending ramus bone can be harvested at intraoral sites and can be considered incrementally to the performed procedure, [S5]such as the contralateral ramus site, chin, and maxillary tuberosity, where when greater bone volumes are required. Moreover, the bone materials can be also added too, increase the further if the bone volume is yet not yet sufficient. And finally, based on the literature review findings, the majority of iliac crest bone graft can be successfully replaced with ascending ramus bone grafts as the studies revealed that the harvested bone grafts are not significantly greater. The outcome of implant therapy has been summarized in several recent reviews (Cochran 1996, Esposito et al. 1998, Fritz 1996, Fiorellini et al. 1998, Gotfredsen 1999, Mericske-Stern 1999, Van Steenberge et al. 1999) and evaluations are often reported in success and survival rates. The interpretation of the results, however, relies on the concept that different investigators use similar criteria for implant success and survival. Variations in study design and study period, and an improper definition of the selection of patients are factors that may further affect the interpretation of the data. First, autologous bone grafts of various types to different locations can be successfully used to improve the ability to place endosseous implants. Complications that lead to failure can be minimized with experience and adherence to the basic surgical principles of rigid fixation and tension-free primary closure of the soft tissue flaps. Second, most of the grafting failures are associated with infection or exposure of the graft to the oral cavity because of mucosal flap dehiscence. Early loading of grafts with a transitional prosthesis is also a potential cause of graft compromise or failure. Third, the successful placement of endosseous implants in autologous grafts is more predictable when they are placed secondarily after bone graft consolidation; and. fFourth, whether placed immediately with the bone graft, or secondarily, failure of individual implants does not imply failure of the bone graft. Frenuloplasty, Frenectomy, Vestibuloplasty Technique (Liposky, 1983) oOr Mandibular Anterior Ridge Extension: Modification of the Kazanjian (Al-Mahdy Al-Belasy, 1997), Vestibule and floor-of-mouth extension procedures, Soft-tissue grafts (full thickness or connective) Although COHRANE stated that autologous is not in favour, this statement needs to be taken considered very carefulycarefully because the outcome does not measure all aspects in convensionalconventional terms of success. As stated before, a simple implants survival is no longer a single preferable outcome today. Cohrane agrees that there is littleare few randomized controlled trials and for most that are conducted today are at a high risk of bias remains. Further more, bone augmentation, such as synteticsynthetic bone materials, provide a poorer outcome rather thaen animal retrieved bone materials. However, because of culture cultural or religious reasons animal products may not be accepted for a certain groups of patient and therefore autologous bone grafts are then isremain a single oaption to augment the alveolar crest defects. AeEsthetics and harmony in dental implant placement was well described by Belser et al., 1998. Buccal bone thickness has toshould be a minimum of 2mm and ideally 3mm from the implant buccal surface. 1 [S1]Not sure about this. Does it relate to the heading i.e. ââ¬ËSaddle graft is Indicated where both horizontal and vertical ridge augmentationâ⬠¦Ã¢â¬â¢ [S2]Please check I havenââ¬â¢t changed the meaning [S3]Are these page numbers? Should it be (Esposito, Hirsch, Lekholm, Thomsen, 1999 75,77, 102ââ¬â111) [S4]Please check à ¯Ã Ã
[S5]Please check this one. Iââ¬â¢ve read it many times and am a little confused à ¯Ã Ã
Sunday, October 13, 2019
The Role of Art in My Life Essays -- Personal Narrative
The Role of Art in My Life The arts have influenced my life in amazing ways. Throughout my life, art has been the place I run to and my escape from the world. As Iââ¬â¢ve grown older, art has become so much more than that. Every piece of art I create is a journey into my soul. Itââ¬â¢s a priceless way to deal with my emotions and my struggles. I create art not only because I enjoy it and because I want to, but because I have to. Somewhere deep inside there is a driving force, urging me to put my heart down on paper. I become emotionally attached to each of my pieces because they are like dashes on the wall marking my growth. Each one is the solution to a problem I have dealt with and overcome. The summer before my senior year, I participated in Ringling School of Art and Designââ¬â¢s Pre Coll...
Saturday, October 12, 2019
A Comparison of Fahrenheit 451 and Dover Beach Essay -- Ray Bradburys
Fahrenheit 451 is a well-written book that tells a story of a dream world and one man who wakes up from that dream. Montag, the protagonist of the story, brings home a book of poetry one day and begins to read the poem Dover Beach by Matthew Arnold to his wife and her guests. Many critics think that Bradbury picked this poem because it paralleled life in his book. The poem Dover Beach can be compared to Fahrenheit 451 because both pieces of writing talk about themes of true love, fantasy and allover hopelessness. One of the ways Fahrenheit 451 can be related to Arnoldââ¬â¢s Dover Beach is by connecting the absense of true love in both of them. Throughout the book, Montag slowly realizes that he does not truly love his wife Mildred. In the beginning, Montag believes that he truly loves Mildred. However, as the book goes on, he meets Clarisse, and begins to change his way of thought. He slowly begins to wake up from the dream world that he is living in. As he begins to know Clarisse, he slowly realizes that Mildred does not share the same deep passion for life that he does. At the beginning of the Sieve and the Sand, Montag frantically reads books to gain more knowledge. Mildred complains and kicks the books around, showing that her and her husband are growing apart. At the end of the book, Montag is talking to Granger, and says "... Even if she dies, I realized a moment ago, I don't think I'll feel sad (155)". This shows that Montag does not care for his wife as much as he th ought he did before. In the poem, Arnold states "â⬠¦a land of dreams ...hath really neither joy, nor love, nor light". The world in Arnoldââ¬â¢s poem is a land of dreaming. While people are dreaming of true love and joy, there is none in the real world that you live in once you wake up from the dream. Once the ââ¬Å"confused alarms of struggle and flightâ⬠wake you up, you realize that the world is really void of love and happiness. The world in Arnold's poem is a world parallel to that of Bradbury's: Both are worlds that do not contain love or light, as much as people in them would like to believe otherwise. Both Fahrenheit 451 and Dover Beach are pieces of writing that deal with lands of fantasy. The true world that Bradbury lived in while writing Fahrenheit 451 was one of real books that peop... ...e, because the laws of the universe don't let it out. Similarly, the hopelessness of the human race is shown through the fact that it goes through its life cycles, yet humans know what they're doing and try to fix it. Even though it does not work, that is their cry for help, just as the Sea of Faith cries out to be released from its tides. Writers often use other works in their books to back up what their writing is trying to prove. Ray Bradbury uses the ideas in the poem Dover Beach by Matthew Arnold to support the idea that his book shows the absence of true love, the existence of fantasy worlds, and the reality of hopelessness. Both the book and the poem show that the world is a land of fantasy where things are not always as they appear, and that as much as they want to do something, the nature of people can hold us back from doing things. Both Dover Beach and Fahrenheit 451 show worlds of beings that are trapped in a cage and forced to live a certain way, as much as they don't want to. As much as human beings today don't believe this can happen, if we give into the natural way of humans, we may just follow the same path that Bradbury's people did.
Friday, October 11, 2019
Cinderella Not a Love Story Essay
A very common fairy tale that we have grown up hearing is the story of Cinderella, a poor girl whose dreams of marrying a prince and living happily ever after, finally comes true after many years of wishing upon a star. Individual writers of the ââ¬Å"Cinderellaâ⬠story may alter the story, but the general concept is always the same. This classic story has been told to millions of children and is known as a great romance. A romance is supposed to have suspense, anticipation, and a deep connection between the two characters that have and/or are falling in love with each other, and Cinderella is none of those. ââ¬Å"Cinderellaâ⬠is a great rags to riches story, but it is far from a romance. Cinderella is a 17 to 22 year old girl that suffers from an abusive home life. The abuse Cinderella suffers from is mainly verbal; however, some things in the story could defiantly be considered physical abuse. The abusive is inflicted by her two step-sisters and her step-mother. Since Cinderellaââ¬â¢s mother died when she was a small child it is assumed that she looks to her step-mother for approval the way young girls look to their mother for approval. Depending on the version of ââ¬Å"Cinderellaâ⬠you read her father is either dead, or he is a spineless man who does not protect her from her step-mother and step-sisters. Do to the abusive living environment, Cinderella is looking for a way out, like any young girl would be, that is required to do all the house hold chores and is treated poorly. When Cinderella hears about the ball she wants to go, but deep inside her she knows that she will not be allowed. In Charles Perraultââ¬â¢s ââ¬Å"Cinderillonâ⬠a fairy godm other appears, that helps Cinderella in going to the ball. Cinderella knows that if she makes a good impression on the prince that he may want to marry her, which would give her a way to escape her horrible living environment. In Perraultââ¬â¢s and may other version of ââ¬Å"Cinderellaâ⬠the prince and Cinderella dance until midnight they do not engage in any conversation nor do they kiss. They only simple of affection here is that the prince does not allow anyone to cut in there dancing. When the clock sticks midnight Cinderella leaves quickly because all the fairy godmothers magic is about to wear off. Cinderella accidently leaves behind a glass slipper. If Cinderella didnââ¬â¢t lose the glass slipper the story would be over. That does not show true love. The prince vows to marry the women the glass slipper fits. Itââ¬â¢s hard to believe that in the whole kingdom that the slipper wouldnââ¬â¢t fit anyone else. A few things to think about here are what would have happened if the slipper did fit another and what if the slipper was not left. It is hard to believe that the prince loves Cinderella if he cannot recognize her without the glass slipper fitting her foot. In modern day that would be like saying that oneââ¬â¢s husband cannot recognize her without her makeup on. If you love someone to the point that you want to share your life entire life with them then you should be able to recognize them regardless of minor changes such as dressed-up or just done rolling in the dirt.
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